Pepsi NFL Product Wall

Objective:

• Develop a solution that eliminated the time it took to build large format, in-store product stack promotions
• Had to maintain the visual impact of these executions especially when it came to brand and their NFL partnership

What We Did:

• Created a corrugate, freestanding, two-sided wall dressed with stacked product imagery
• The printed wall is cost effective, versatile and executes safely in minutes

Results:

• The wall size could be configured to fit into any setting thus maximizing store placement
• The generic NFL shield could be placed into any region/retailer without being team specific
• Execution happened in minutes, wasn’t disruptive to retail traffic, and maintained its impact factor