2020 OMA Awards
Great Northern Instore came home with 17 awards at the 2020 OMA Awards. check out the award-winning displays in each category!
Heaven Hill Brands Evan Williams World Series Jumbotron Display
Gold, Temporary
Ballpark Experience
We took the look and feel of a stadium bleacher and having the jumbotron in the background to make it feel like a ballpark. The jumbotron showcased Evan Williams and the promotion.
Promotional Tie-in
We added the stadium seats for both an aesthetic look and to also give the retailer a giveaway promotion.
Winning at Retail
The display was a complete success! The promotion caused a double-digit sales growth in the same markets over last year, averaging just over a 34% increase.
We took the look and feel of a stadium bleacher and having the jumbotron in the background to make it feel like a ballpark. The jumbotron showcased Evan Williams and the promotion.
Promotional Tie-in
We added the stadium seats for both an aesthetic look and to also give the retailer a giveaway promotion.
Winning at Retail
The display was a complete success! The promotion caused a double-digit sales growth in the same markets over last year, averaging just over a 34% increase.
Davidoff AVO Unexpected Trunk Cigar Merchandiser
Gold, Semi-Permanent
Unique
AVO Cigars wanted a unique piece to launch its Unexpected line of cigars. Great Northern Instore created a semi-permanent travel trunk structure that conjured images of exotic locations.
Vintage Design
The team created a travel trunk structure that would take the customer and retailer back to a simpler time. Printed to mimic a well-traveled leather trunk, brass hinges, a brass latch, and actual leather handle were utilized to complete the look.
100% Compliant
Shipped empty, this trunk display was simple to set-up, allowing for strong execution. A cigar shop simply had to open the case, unlocking it with an actual old-style key, place the header, attach the lug-on, and add the cigar boxes. With the ease of execution Davidoff received 100% placement in the field for this display.
AVO Cigars wanted a unique piece to launch its Unexpected line of cigars. Great Northern Instore created a semi-permanent travel trunk structure that conjured images of exotic locations.
Vintage Design
The team created a travel trunk structure that would take the customer and retailer back to a simpler time. Printed to mimic a well-traveled leather trunk, brass hinges, a brass latch, and actual leather handle were utilized to complete the look.
100% Compliant
Shipped empty, this trunk display was simple to set-up, allowing for strong execution. A cigar shop simply had to open the case, unlocking it with an actual old-style key, place the header, attach the lug-on, and add the cigar boxes. With the ease of execution Davidoff received 100% placement in the field for this display.
Odyssey Stroke Lab Putter Display
Silver, Semi-Permanent
Ease of Execution
The display ships pre-assembled (without product) ensuring that the promotion would be successfully executed at retail.
Attention Grabbing
The display commanded attention due to its bold color pallette, club presentation, and dramatic branding.
Engaging
The dark structural elements created a physical/visual frame for the suspended putter that promoted a heightened level of shopper engagement.
The display ships pre-assembled (without product) ensuring that the promotion would be successfully executed at retail.
Attention Grabbing
The display commanded attention due to its bold color pallette, club presentation, and dramatic branding.
Engaging
The dark structural elements created a physical/visual frame for the suspended putter that promoted a heightened level of shopper engagement.
Heaven Hill Brands Burnett's Vodka Fall Tailgating Display
Silver, Temporary
Stand-Out
This display was designed to break through the clutter at grocery and liquor stores while embracing the fun essence of the brand and connecting with shoppers.
Mixed Material
The bottom portion is made from corrugated to be able to stack sellable inventory. The top of the display was made of vac form material to give the display the true plastic feel of the cooler.
Major Success
Initial projections were realized in the first few weeks. Overall the promotion garnered an impressive 40% to 50% growth over same store sales, year over year.
This display was designed to break through the clutter at grocery and liquor stores while embracing the fun essence of the brand and connecting with shoppers.
Mixed Material
The bottom portion is made from corrugated to be able to stack sellable inventory. The top of the display was made of vac form material to give the display the true plastic feel of the cooler.
Major Success
Initial projections were realized in the first few weeks. Overall the promotion garnered an impressive 40% to 50% growth over same store sales, year over year.
Mountain Dew DewNITED 180 Merchandiser
Silver, Temporary
Impactful
A display awash in Dew’s iconic green color and a dramatic product presentation attracted shoppers to this unique angled structure! A combination of stair stepped and shallow product cells created the needed visibility for the collectible 20-ounce bottles.
State Pride
Forty-eight different headers were manufactured for this promotion, connecting the promotion locally to each region of the US.
Compliant
Compliance was strong for the Pepsi’s DSD network with the simple package and easy to set-up structure.
A display awash in Dew’s iconic green color and a dramatic product presentation attracted shoppers to this unique angled structure! A combination of stair stepped and shallow product cells created the needed visibility for the collectible 20-ounce bottles.
State Pride
Forty-eight different headers were manufactured for this promotion, connecting the promotion locally to each region of the US.
Compliant
Compliance was strong for the Pepsi’s DSD network with the simple package and easy to set-up structure.
Starbucks TripleShot Energy Merchandiser
Silver, Temporary
Eye-Catching
The Starbucks Tripleshot display broke though at retail with an angular shape and supersized can for branding.
Increase Compliance
Designed for easy execution, the die-cut can was the only piece that needed to be attached simply in store. This drove great execution at grocery stores.
Cost Conscious
To meet budgets, the supporting structure and standardized shelves were direct printed. Litho-mounted pieces were used for impactful branding on the header and footer.
The Starbucks Tripleshot display broke though at retail with an angular shape and supersized can for branding.
Increase Compliance
Designed for easy execution, the die-cut can was the only piece that needed to be attached simply in store. This drove great execution at grocery stores.
Cost Conscious
To meet budgets, the supporting structure and standardized shelves were direct printed. Litho-mounted pieces were used for impactful branding on the header and footer.
Google WiFi Costco Pallet Display
Silver, Temporary
Education
This pallet display was geared to help the shopper understand the functionality and ease of set-up. A 10” video monitor provides additional education for the member to complete their decision-making process.
On-Brand
The pallet follows Google’s brand principles, utilizing a simple, clean white design to stand out in a busy club retail environment.
Successful
The program met and exceeded Google and Costco performance expectations, leading to subsequent programs.
This pallet display was geared to help the shopper understand the functionality and ease of set-up. A 10” video monitor provides additional education for the member to complete their decision-making process.
On-Brand
The pallet follows Google’s brand principles, utilizing a simple, clean white design to stand out in a busy club retail environment.
Successful
The program met and exceeded Google and Costco performance expectations, leading to subsequent programs.
Kellogg's 2'x4' Half-Pallet Walk-around Floor Display
Silver, Permanent
Shopability
The full-pallet walkaround display allowed Kellogg’s to promote a wide variety of its single-serve “Grab-and-Go” snack products with bold messaging areas.
Product Mixture
This durable, 360-degree, multi-tiered floor display features both multiple dump bins and flat shelving platforms to maximize the array of product merchandised.
Long Lasting
Constructed of high-durability steel and plastic, the unit is built to withstand the demands of busy supermarket locations, particularly near the high traffic front of store and checkout areas.
The full-pallet walkaround display allowed Kellogg’s to promote a wide variety of its single-serve “Grab-and-Go” snack products with bold messaging areas.
Product Mixture
This durable, 360-degree, multi-tiered floor display features both multiple dump bins and flat shelving platforms to maximize the array of product merchandised.
Long Lasting
Constructed of high-durability steel and plastic, the unit is built to withstand the demands of busy supermarket locations, particularly near the high traffic front of store and checkout areas.
Nerf Microshots Display
Silver, Semi-Permanent
Budget-Friendly
Permanent display on a temporary budget outperforms expectations! A mix of materials with budget in mind helped Hasbro land new placement for Nerf in a prime retail location for Nerf enthusiasts - GameStop!
Ease of Setup
With the display having shipped in fully assembled, product near-packed with the display, and total assembly and product placement time being less than 15 minutes, compliance was extremely high overall.
Longevity
The unit was easily replenished with open stock, with many stores seeing 4-5 turns of product throughout the year. Many displays well exceeded the longevity initially planned for, and Hasbro has seen sales exceed expectations.
Permanent display on a temporary budget outperforms expectations! A mix of materials with budget in mind helped Hasbro land new placement for Nerf in a prime retail location for Nerf enthusiasts - GameStop!
Ease of Setup
With the display having shipped in fully assembled, product near-packed with the display, and total assembly and product placement time being less than 15 minutes, compliance was extremely high overall.
Longevity
The unit was easily replenished with open stock, with many stores seeing 4-5 turns of product throughout the year. Many displays well exceeded the longevity initially planned for, and Hasbro has seen sales exceed expectations.
Nestle Waters San Pellegrino/Perrier Water Family of Holiday Racks
Silver, Permanent
Impact
Utilizing highly durable fabricated metal and wire, colorful holiday graphics, and an interchangeable design, the resulting holiday rack is unlike anything shoppers have seen at retail.
Durable
The display needed to be durable, able to convert between two brands, and versatile enough to work from pre-Christmas to post-New Years.
Cost-Savings
This display met budget requirement by allowing the same activation to be used for two brands across a longer promotional material. The display not only changed graphics, but its innovative design allowed it to “flip” to present a completely different look.
Utilizing highly durable fabricated metal and wire, colorful holiday graphics, and an interchangeable design, the resulting holiday rack is unlike anything shoppers have seen at retail.
Durable
The display needed to be durable, able to convert between two brands, and versatile enough to work from pre-Christmas to post-New Years.
Cost-Savings
This display met budget requirement by allowing the same activation to be used for two brands across a longer promotional material. The display not only changed graphics, but its innovative design allowed it to “flip” to present a completely different look.
3M Kroger Back-to-College Pallet
Bronze, Temporary
Shopping Ease
3M wanted to inspire Kroger Shoppers with a quick, smart, and comprehensive selling solution, merchandising the full array of 3M products to create an easy and pleasant shopping experience.
Sales Lift
The sales lift overall was 18.2% for all products merchandised on the pallet, with several of the individual product lifts garnering triple digit increases!
Product Variety
Shoppers are encouraged to walk around the sides of the display, each focusing on the various locations that are typically found in a college dorm room highlighting the various applications of 3M products in those respective areas.
3M wanted to inspire Kroger Shoppers with a quick, smart, and comprehensive selling solution, merchandising the full array of 3M products to create an easy and pleasant shopping experience.
Sales Lift
The sales lift overall was 18.2% for all products merchandised on the pallet, with several of the individual product lifts garnering triple digit increases!
Product Variety
Shoppers are encouraged to walk around the sides of the display, each focusing on the various locations that are typically found in a college dorm room highlighting the various applications of 3M products in those respective areas.
Starbucks Micro Market Kiosk Display
Bronze, Permanent
Innovative
Starbucks wanted a solution to drive their ready to drink products in the emerging micro-market segment. Great Northern Instore developed a kiosk solution, with refrigerator that delivered an on-brand experience that was impactful and effective.
Quality
High quality materials were used throughout and attention to displaying the product in the most attractive and healthy presentation possible helps make this innovative solution a winner for the Starbucks brand.
Lift in Revenue
33% revenue lift and a dramatic increase in SKU's offered helped Starbucks significantly enhance its micro-market appeal and performance.
Starbucks wanted a solution to drive their ready to drink products in the emerging micro-market segment. Great Northern Instore developed a kiosk solution, with refrigerator that delivered an on-brand experience that was impactful and effective.
Quality
High quality materials were used throughout and attention to displaying the product in the most attractive and healthy presentation possible helps make this innovative solution a winner for the Starbucks brand.
Lift in Revenue
33% revenue lift and a dramatic increase in SKU's offered helped Starbucks significantly enhance its micro-market appeal and performance.
Logitech Staples US 2019 Back to School Half Pallet
Bronze, Temporary
Rejuvenated
Tasked to improve sales results from Back to School 2018 while merchandising the same products, Great Northern Instore developed a structure with curves to help it stand out at Staples and make it easy to shop.
Brand Awareness
The Logitech products and logo were prominently placed in a distinct areas for brand awareness.
Overall Success
The display had roughly a 12% year over year increase in sales. Overall success measured by repeat sales, and Staples choset the same structure again for Back to School this year.
Tasked to improve sales results from Back to School 2018 while merchandising the same products, Great Northern Instore developed a structure with curves to help it stand out at Staples and make it easy to shop.
Brand Awareness
The Logitech products and logo were prominently placed in a distinct areas for brand awareness.
Overall Success
The display had roughly a 12% year over year increase in sales. Overall success measured by repeat sales, and Staples choset the same structure again for Back to School this year.
Duracell Walgreen's Skinny Tower Display
Bronze, Permanent
Small Footprint
This skinny tower based on a their iconic battery allowed Duracell to garner precious front end space in the drug store environment. Durable steel will allow this hard working display to deliver strong ROI.
Shopability
Optimized shoppability and placement versatility with four-sided design and creative shape and color-replicating the Duracell brand look.
Durable
Used high-durability materials and components to maximize stability, duration of use and appearance in the store.
This skinny tower based on a their iconic battery allowed Duracell to garner precious front end space in the drug store environment. Durable steel will allow this hard working display to deliver strong ROI.
Shopability
Optimized shoppability and placement versatility with four-sided design and creative shape and color-replicating the Duracell brand look.
Durable
Used high-durability materials and components to maximize stability, duration of use and appearance in the store.
Hasbro Play Doh Walmart Dump Bin
Bronze, Permanent
Impact
Bold branding that mimics the iconic packaging commands attention.
Impulse
Triggering purchase with the right location in a durable display.
Mobile
Durable casters allow the store to locate the display in the optimal spot.
Bold branding that mimics the iconic packaging commands attention.
Impulse
Triggering purchase with the right location in a durable display.
Mobile
Durable casters allow the store to locate the display in the optimal spot.
Pepsi Mini Can Butterfly Floor Merchandiser
Bronze, Temporary
Stands Out
The impactful scale of the display, the ability to shop from two sides and its bold use of colorful and vibrant graphics (particularly the brand color blue), connect with shoppers.
Multi-Sku Compatible
This workhorse merchandiser was scaled to fit all of the needed sku’s on its main structure (64 - 6 packs or 48 – 8 packs or 24 - 12 packs or multiple combinations of these products) when utilized in small format locations.
Expandable
A first of its kind structure was developed for this promotion that included expanding wings and an easily shopped etagere style configuration. For large format opportunities, either one or two of the display wings would hinge open to expand product offerings.
The impactful scale of the display, the ability to shop from two sides and its bold use of colorful and vibrant graphics (particularly the brand color blue), connect with shoppers.
Multi-Sku Compatible
This workhorse merchandiser was scaled to fit all of the needed sku’s on its main structure (64 - 6 packs or 48 – 8 packs or 24 - 12 packs or multiple combinations of these products) when utilized in small format locations.
Expandable
A first of its kind structure was developed for this promotion that included expanding wings and an easily shopped etagere style configuration. For large format opportunities, either one or two of the display wings would hinge open to expand product offerings.
Callaway Epic Flash Floor Display
Bronze, Temporary
Attention Grabbing
The display commanded attention due its bold color palette, dramatic lugged imagery and messaging.
Easy Execution
The entire structure ships preassembled ensuring that the promotion would be successfully executed. Ultimately, this display shipped into four different retailers and various pro shops throughout the US.
Product is Hero
Verbiage was purposely minimized for maximum emphasis on product characteristics and imagery.
The display commanded attention due its bold color palette, dramatic lugged imagery and messaging.
Easy Execution
The entire structure ships preassembled ensuring that the promotion would be successfully executed. Ultimately, this display shipped into four different retailers and various pro shops throughout the US.
Product is Hero
Verbiage was purposely minimized for maximum emphasis on product characteristics and imagery.
