News

choosing the right material for your retail display

Choosing the Right Material for Your Retail Displays

Point of purchase (POP) displays are an excellent way to help brands encourage impulse buys, introduce new products and increase sales. Designing an effective display involves many decisions. One of the critical initial choices is choosing which materials you’ll use. A suitable material can be the difference between a successful campaign and one that misses the mark. After all, each option contributes to branding and the impressions consumers have towards your products. The construction can also determine how long your display will last in stores.

Choosing the right material for your display is critical. Here are a few factors to consider in your selection.

Read More…

Gatorade Shelf Image

Average Retail Shelf Height

Shelf height is one of the most important considerations when setting up display fixtures in a retail establishment. It plays a crucial role in shaping the customer experience. The wrong height can make the experience feel massive and less shopper-friendly or too confining and claustrophobic. And if the fixtures are too high, shorter customers can have a hard time reaching the top shelf of the display.

Retail display height also impacts product placement. As the saying goes, eye level is buy level. You want to ensure the items you’re trying to promote and sell the most are in the most visible, convenient location for your customers.

Read More…

permanent vs temporary retail displays

Permanent vs. Temporary Retail Displays

Once you decide to invest in point-of-purchase (POP) marketing for your product, you need to strategize. How long will your in-store promotions last? How many promotions will you execute each year? What is the best way to ensure your products stand out from the crowd?

Your answers to these questions will determine whether to focus on permanent or temporary displays. Your strategy might combine long-term and short-term POP promotions or straddle the line with semi-permanent merchandisers. Let’s weigh the benefits of temporary versus permanent POP displays to help you decide.

Read More…

How to Create the Perfect Holiday Retail Display for Your Products

How to Create the Perfect Holiday Retail Display for Your Products

The winter holiday season is an excellent opportunity for stores to facilitate retail engagement through increased purchases. Creating innovative and attention-grabbing holiday retail displays can help you advertise and sell more seasonal products. Strategic visual merchandising can go a long way in taking advantage of the profitability of holiday sales and offerings.

With a variety of retail holiday display ideas available, you will find ones that fit your budgetary needs and your marketing objectives. Learn more about the best holiday store display ideas to showcase your brand and optimize your business.
Read More…

What Does POG Stand For In Retail?

What Does POG Stand for in Retail?

With e-commerce on the rise, creating an impactful and compelling shopping experience is crucial to the success of any brick-and-mortar retailer. Yet, this requires a lot of forethought. From deciding the footpath customers should take to determining where product displays should go, optimizing the use of your retail space is not always easy. That’s where the POG can help.

POG stands for “planograms.” This visual retail merchandising tool helps retailers optimize the placement of products on their shelves. The ideal value of planograms is planning how to effectively use the physical space at your disposal, steer your shoppers, and ultimately increase customer purchases.

Read on to learn more about a POG and how it’s used in retail merchandising.

Read More…

How Does Color Affect Consumer Behavior?

How Does Color Affect Consumer Behavior?

Have you ever wondered what color makes people want to buy certain products? Color marketing is a powerful tool for merchandisers and consumer packaged goods (CPG) brands. Learning how to harness it for your brand and retail marketing can significantly impact your bottom line and in-store customer experience.

Read More…

Retail Displays Not Working? Here's Why and What to Do About It

Retail Displays Not Working? Here’s Why and What to Do About It

Retail displays have been around for decades. They’ve expanded from window displays to entrances and checkout lines to branded shelf space throughout the entire retail store. For many brands, in-store marketing is tried-and-true. Merchandising stands are used to increase brand awareness, encourage sales to lift, and introduce new products. If you are not experiencing the success you had hoped for with some of your recent displays, it is time to adjust your strategy. Here is what to avoid and what tactics will win more sales.

Read More…

Design of the Times - Retail Display Awards

2020 Design of the Times Finalists

What works best at retail? Our 80+ designers and engineers are experts in applying insights to develop a range of creative, practical solutions that meet your marketing objectives and fit your budget parameters. Collaborating with great clients, our team had three activations recognized as Design of the Times finalists.

Best Shopper Experience
This engaging Mattel pallet allows children to climb in the fire truck while merchandising the toys on both sides of the activation.

Read More…

Great Expectations

Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

How can we exceed your expectations?