Objectives:
- Create a high-end retail experience for Garmin’s Fenix® 3 HR, a multisport training GPS watch, at Sam’s Club
- Showcase the product while meeting club store display and packagingrequirements
What we did:
- A secure acrylic case, inspired by jewelry store displays, featured the watch and accessories included in the bundle
- Unique product cards and trays, featuring styrene accents rounded out the premium shopper experience
- Engineered for easy execution, store personnel only had to remove the packaging shroud, drop the pallet on the floor and slide the pallet skirt into position
Results:
- Successful placement during the important holiday season
- A high-end, visually impactful pallet display engaged shoppers
- Shoppers responded exceptionally well to the presentation of this super premium offering
