Objective
- Develop a merchandising vehicle to garner Pringles additional placement at Meijer
- Drive impulse purchases, across the various Pringles’ flavors
What we did
- Created an easy to load, easy to shop, gravity-feed solution that keeps products at a shopper’s fingertips
- Provided large spaces for branding
- Utilized Pringles original red color for branding and stopping power
Results
- The units were designed to fit on top of the coolers at the checkout…successfully driving impulse purchase
- Shopper data has shown Pringles is driving incremental sales, including bringing in new buyers to the category at Meijer
- Simple set-up and stocking has generated fans at Meijer stores
