Great Northern Introduces New Brand for its Retail Display Products and Services Business

APPLETON, Wis. March 18, 2014 – Great Northern Corporation, one of the largest independent turnkey display producers in North America, announced today that its retail display products and services business will now operate under the new brand, Great Northern Instore.

“The new name and logo more accurately reflect the investment Great Northern has made to provide full-service solutions to our customers and prospects. Whether it’s for retailers or consumer product manufacturers, when it comes to developing and executing successful instore programs, we offer a complete turnkey process,” said Mike Schliesmann, Senior Vice President, Business Unit Manager for the new brand.

“Great Northern is a world-class designer, manufacturer and service provider of retail displays,” said Schliesmann. “Our new tag line, Where Insights and Marketing Intersect, is best answered in a single word, instore, and is based on our customers’ objectives to create a dynamic retail environment for their products combining shopper insights with brand marketing strategies.”

Great Northern Instore offers customers single-source solutions with a high level of expertise in creative development, engineering, printing, manufacturing, assembly, co-packing, inventory management and distribution-providing full service capabilities to execute a complete market roll-out for all major retail channels.

“We create innovative solutions based on extensive retail knowledge using the latest technological advances to deliver precisely what will work in store,” said Schliesmann. “Our ability to balance our customers’ needs for creativity with cost-effectiveness ensures the result will minimize transaction costs and maximize product merchandising.”

About Great Northern Corporation

Great Northern Corporation designs, manufactures and distributes packaging solutions and point-of-sale display programs for industrial, commercial and retail products. Its operations include: Packaging: commercial, consumer and custom; Instore: temporary, semi-permanent and permanent displays, assembly and fulfillment services; StrataGraph®: high graphic laminated paperboard packaging, which is ideal for club stores; Laminations: VBoard® edge protection; and Rollguard: protective packaging systems for rolled and cylindrical products. Headquartered in Appleton, Wis., Great Northern has more than 1,000 employees, operations in seven states and has been in business for more than 50 years.

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Media contact

Tom Schoffelman
Public Relations Manager
Directions Marketing
Office: (920) 725-4848
Mobile: (920) 205-0783
tschoffelman@directionsmarketing.com

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