“Ask ten different people how they define shopper marketing and one gets ten different answers.” 2014 HUB Magazine article While shopper marketing is still evolving, we know the path is clear. Gone are the days when consumer goods companies controlled the market and could generate demand by placing a commercial on the big three networks. Retail consolidation created powerful companies which are now fighting to continue the growth. This has led to renewed focus on the shopper. Read More...
