Great Northern Instore Announces January Excellence Winner

APPLETON, WI., February 17, 2016 – Great Northern Instore is excited to announce that the winner of the January Instore Excellence Award is our Racine location, for their Kickstart Re-Chargeable Cooler Saddle Merchandiser and Kickstart L.E.D Cooler Sign.

The Instore Excellence Award is an internal competition between Great Northern Instore creative teams. Creative team designers and engineers are experts in concept development, ensuring creative and practical solutions that fit seamlessly into the retail environment.

The Racine team’s objective was to create a larger and more compelling in-store presence for existing freestanding cooler units that were merchandising the Kickstart brand. The “Saddle” merchandiser is the first of its kind in the beverage category, and rear mounted cooler sign draws consumer attention via the use of battery powered sequencing LED’s.

With mobile cooler displays typically overlooked due to their low height, the winning displays use their unique colors and LED lights to command the consumer’s attention and increase visibility.

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Congratulations Great Northern Instore Racine Team!

Holiday Audits and Insights with Great Northern Instore

2016 has gotten off to a fast start, with January already wrapped up.  And retail is already discussing Holiday 2016!  Great Northern Instore captured the trends and insights from the season that just wrapped up.  Our national team visited more than 40 stores across the country from East Coast, Midwest, and West Coast.  These audits encompassed many different retail environments:  mass, drug, grocery, club, and many specialty outlets.  To streamline the process, we utilized a Cloud based app to request and collect the data from the team.

We categorized our findings into three different retail solutions:  1) Building Experiences and Events, 2) Connecting with the Connected Shopper, and 3) What the Shopper Wants.

Shoppers visit stores based on a particular mission or need.  During the holiday time, this can include gift hunting for family and friends, finding items to decorate the home, or getting all the things needed for that special holiday party.  From our questionnaire, we saw about 75% of stores had a holiday themed entrance to welcome the shopper (what happened to the other 25% of stores?).  Retailers like Target and Walmart devote well merchandised holiday sections that get the shopper in the holiday mood.  Across the board, brick and mortar retailers tried to bring the holiday wonder back to the shopping experience.

In order to reach the connected shopper, several manufacturers leveraged the Pinterest logo on their store displays in the grocery channel.  These manufacturers were highlighting the social content that showed the creative holiday uses of their products.  Home Depot created special displays that demonstrated their online assortment, especially bulky lawn ornaments.  It offered free shipping for these items, so the shopper could browse their selection and not be concerned about transporting the item home on their own.

Gift cards continue to grow as a convenient gift idea.  Displays have gotten more elaborate, with curves, angles, and even executions shaped as gift boxes.  Continuing the theme of providing the customer what they want, this holiday season of Star Wars came to life at all retail outlets.  Displays ranged from simple signage to elaborate 3D models of characters, such as the beloved R2D2.  Finally stores and manufacturers offered programs that provided solutions, making the shopping experience easier.  From power supply and battery solutions, gift wrapping stations, to baking centers…there were some great executions that made it easier for the shopper.

Reach out to us for a full review.  We are experts are turning insights into business driving instore solutions.

More Shopper Insights:

Retail Holiday Insights with Great Northern Instore

What is Shopper Marketing?

Back to School with Shopper Marketing Insights

 

Great Northern Instore at GlobalShop 2016

APPLETON, WI., February 3, 2016 – Great Northern Instore, an industry leader in retail and point-of-purchase displays, will be exhibiting at Global Shop 2016.

The Expo is to be held at the Mandalay Bay Convention Center in Las Vegas, March 23-25. Great Northern will be in both #3927 in the POPAI sponsored AT Retail Marketplace.

Great Northern Instore will be showcasing their latest creative in-store display solutions fueled by shopper insights and delivered with our turnkey approach providing full service capabilities to execute a complete market roll-out for all major retail channels.

Join thousands of brand marketers, retail executives, agency professionals and solution providers who attend each year in search of the latest trends and ideas for collaborating, driving sales, capturing share and building equity.

More to follow as we get closer to the date!

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See our latest work with Logitech in the Great Northern Instore Booth, #3927.

 

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