Great Northern Instore Receives 4 OMAs

2016 OMA Award

APPLETON, WI., March 30, 2016 – Great Northern Instore, an industry leader in retail and point-of-purchase displays, received four awards, including a Gold award, in the Outstanding Merchandising Achievement (OMA) Awards Competition held March 24 at the 2016 Global Shop Expo in Las Vegas.

POPAI’s OMA Awards Competition is the premier award show recognizing the most innovative and effective in-store and point of purchase displays. Since 1958, this competition held alongside the industry’s largest tradeshow, GlobalShop, recognizes in-store marketing programs that lift sales, make products memorable, and entice consumers to purchase products. After a two-round judging process, displays are awarded Gold, Silver, and Bronze OMA Statuettes at the Annual OMA Awards Celebration by a prestigious panel of judges, composed of producers, brand marketers and retailers.

Take a look at the Great Northern Instore winners below.

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Great Northern Instore Sponsors Shopper Marketing Summit

Shopper Marketing Summit logo

It is early March, and spring is arriving.  A key event that ushers in spring is the Path to Purchase Institute’s Shopper Marketing Summit, taking place March 15 – 17 in New York City.  This year, the focus of the industry gathering is the new age of marketing, where all forms of media are sales channels and all communications have “buy now” capabilities.  All marketing has become linked to shopper marketing.  Shopper centric thinking has to be at the root of all developments, where retailers, brands, and vendors partner to apply insights that will drive traffic and sales.

Great Northern Instore is pleased to sponsor two of the seminar tracks at the Summit:  “Collaboration” on March 16th and “Shopper Marketing Best Practices” on March 17th.  These are topics that fit right in with our shopper marketing approach of converting insights into impactful activations that drive sales instore.  For collaboration, partnering between retailers, brands, and vendors brings the best knowledge and insights together so the best solutions can be successfully executed, driving growth and ROI.  Understanding best practices helps us to improve, enabling us to build innovative and effective processes and solutions that will improve our reach, influence, and results.

We are excited to learn from experts in retail, brands, agencies, and solution providers at the Summit, so we can continue bringing our clients solutions that build business results.

Great Expectations

Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

How can we exceed your expectations?

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