APPLETON, WI., May 23, 2016 – Great Northern Instore is excited to announce that the winner of the April Instore Excellence Award is our Racine location, for their Pepsi™ Emoji National Launch.
The Instore Excellence Award is an internal competition between Great Northern Instore creative teams. Creative team designers and engineers are experts in concept development, ensuring creative and practical solutions that fit seamlessly into the retail environment.
The Racine team’s objective was to create a family of impactful merchandisers for placement into nationwide retail environments to entice the purchase of Pepsi’s new Emoji covered 20oz bottles.
Four merchandisers were developed for the program- two floor displays and two dump bin configurations. These units were specifically engineered for mass, drug, grocery and “C” store channels. Additionally, all of the designs provide some level of enhanced product visibility. The round floor stand provides 360 degrees of merchandising, while the square dump bin utilizes a clear front panel to improve product awareness and availability.
Congratulations Great Northern Instore Racine Team!