Great Northern Instore has completed its second annual audit of Back to School executions at retail. Our mission states “We help our customers win by doing what others can’t or won’t.” This includes providing timely insights into what is happening at retail. With Back to School being the #2 sales season for retail, following holiday, it is important to understand the landscape.
Month: August 2016
I-Seminar: Measuring the Execution of a National Promotion Launch
The Path to Purchase Institute hosted an I-Seminar on the subject of “Measuring the Execution of a National Promotion Launch” on August 11 featuring Dan Sabanosh, Director of Shopper Marketing for Great Northern Instore. Read More…
