Great Northern Instore is excited to announce that the winner of the May Instore Excellence Award is our Racine facility for the Purina “Ammonia Blocker” half and quarter pallet merchandisers.
The Instore Excellence Award is an internal competition between Great Northern Instore creative teams. Creative team designers and engineers are experts in concept development, ensuring creative and practical solutions that fit seamlessly into the retail environment.
The Racine team was challenged to create an engaging design that included dimensionality and possible interactivity to quickly communicate the “protective nature” of the odor blocking product.
The end result were merchandisers that create powerful in-store presence through the use of focused graphics and bright color. The Ammonia Blocker silver graphic, a printed clear vinyl shield and dimensional litter box were centrally located for maximum exposure and consumer engagement.
