Great Northern Instore has completed our third annual audit of Back to School executions at retail. We utilized our Instore Vision app to collect data at over three dozen stores in the mass, grocery, drug and office supply channels across the country.
We recently hosted a webinar to share our findings with you. Here is the link to the recording of the webinar:
Back to School 2017 Webinar Recording
Or you can download the white paper in our Shopper Insights Library.
Shopper Marketing Magazine recently featured Great Northern Instore’s NEW Instore Vision App in its August 2017 issue. The article highlights how PepsiCo uses the insights collected through the App to drive design of retail displays and monitor campaigns.