Great Northern Instore Announces January Excellence Winner

APPLETON, WI., February 17, 2016 – Great Northern Instore is excited to announce that the winner of the January Instore Excellence Award is our Racine location, for their Kickstart Re-Chargeable Cooler Saddle Merchandiser and Kickstart L.E.D Cooler Sign.

The Instore Excellence Award is an internal competition between Great Northern Instore creative teams. Creative team designers and engineers are experts in concept development, ensuring creative and practical solutions that fit seamlessly into the retail environment.

The Racine team’s objective was to create a larger and more compelling in-store presence for existing freestanding cooler units that were merchandising the Kickstart brand. The “Saddle” merchandiser is the first of its kind in the beverage category, and rear mounted cooler sign draws consumer attention via the use of battery powered sequencing LED’s.

With mobile cooler displays typically overlooked due to their low height, the winning displays use their unique colors and LED lights to command the consumer’s attention and increase visibility.

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Congratulations Great Northern Instore Racine Team!

Great Northern Instore Announces November Excellence Winner

APPLETON, WI., January 15, 2015 – Great Northern Instore is excited to announce that the winner of the November Instore Excellence Award is our Racine location, for their Pepsi Super Bowl Spanner.

The Instore Excellence Award is an internal competition between Great Northern Instore creative teams. Creative team designers and engineers are experts in concept development, ensuring creative and practical solutions that fit seamlessly into the retail environment.

The team was tasked with developing a regional/Super Bowl themed merchandising vehicle that promoted the purchase of cased and single serve Pepsi product while reinforcing their longstanding sponsorship of the event.

The winning display is over 8 feet tall with an open area between the towers to create a dramatic focal point for the product. Elements of the spanner structure are pre-assembled to ease in-store execution.

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Congratulations Great Northern Instore Racine Team!

Great Northern InStore Sponsors Welcome/Registration at 2015 Shopper Marketing Expo

APPLETON, Wis., May 21, 2015 – Great Northern InStore, the retail display products and services brand of Great Northern Corporation will again be sponsoring the Welcome and Registration area at this year’s Shopper Marketing Expo. The Expo, to be held at the Minneapolis Convention Center, October 13-15, is the world’s largest gathering of shopper marketing and retail marketing professionals.

In addition to the sponsorship, Great Northern InStore will also be featuring it’s Key to the Expo booth redemption, giving away prizes to lucky winning key holders. Make sure you stop by our booth, #201, to see if your key opens the door to the latest technology and to see our most recent creative displays that have achieved retail success for our customers.

Join thousands of brand marketers, retail executives, agency professionals and solution providers who attend each year in search of the latest trends and ideas for collaborating, driving sales, capturing share and building equity.

More to follow as we get closer to the date!

Great Northern Introduces New Brand for its Retail Display Products and Services Business

APPLETON, Wis. March 18, 2014 – Great Northern Corporation, one of the largest independent turnkey display producers in North America, announced today that its retail display products and services business will now operate under the new brand, Great Northern Instore.

“The new name and logo more accurately reflect the investment Great Northern has made to provide full-service solutions to our customers and prospects. Whether it’s for retailers or consumer product manufacturers, when it comes to developing and executing successful instore programs, we offer a complete turnkey process,” said Mike Schliesmann, Senior Vice President, Business Unit Manager for the new brand.

“Great Northern is a world-class designer, manufacturer and service provider of retail displays,” said Schliesmann. “Our new tag line, Where Insights and Marketing Intersect, is best answered in a single word, instore, and is based on our customers’ objectives to create a dynamic retail environment for their products combining shopper insights with brand marketing strategies.”

Great Northern Instore offers customers single-source solutions with a high level of expertise in creative development, engineering, printing, manufacturing, assembly, co-packing, inventory management and distribution-providing full service capabilities to execute a complete market roll-out for all major retail channels.

“We create innovative solutions based on extensive retail knowledge using the latest technological advances to deliver precisely what will work in store,” said Schliesmann. “Our ability to balance our customers’ needs for creativity with cost-effectiveness ensures the result will minimize transaction costs and maximize product merchandising.”

About Great Northern Corporation

Great Northern Corporation designs, manufactures and distributes packaging solutions and point-of-sale display programs for industrial, commercial and retail products. Its operations include: Packaging: commercial, consumer and custom; Instore: temporary, semi-permanent and permanent displays, assembly and fulfillment services; StrataGraph®: high graphic laminated paperboard packaging, which is ideal for club stores; Laminations: VBoard® edge protection; and Rollguard: protective packaging systems for rolled and cylindrical products. Headquartered in Appleton, Wis., Great Northern has more than 1,000 employees, operations in seven states and has been in business for more than 50 years.

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Media contact

Tom Schoffelman
Public Relations Manager
Directions Marketing
Office: (920) 725-4848
Mobile: (920) 205-0783
tschoffelman@directionsmarketing.com

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