Great Northern Announces October Instore Excellence Award Winner

Great Northern Instore is excited to announce that the winner of the October Instore Excellence Award is our Chippewa Falls/Swedesboro team for the Best Buy Logitech Display.

The Instore Excellence Award is an internal competition between Great Northern Instore creative teams. Creative team designers and engineers are experts in concept development, ensuring creative and practical solutions that fit seamlessly into the retail environment.

The Chippewa Falls/Swedesboro team was challenged to create a new type of merchandizer for the wireless Bluetooth speaker market in Best Buy Canada stores. This display needed to be permanent, contemporary looking, and maximize product visibility.

The team’s solution was a larger-than-life display with a bold shape and built-in shelves that are accessible from both sides. Since the display will be used for upwards of a year, the side graphics are mounted via removable screws to allow updatability.

logitech-perm-display

Congratulations to the Great Northern Instore Chippewa Falls/Swedesboro Team!

Great Northern Instore Announces August Instore Excellence Award

APPLETON, WI., September 29, 2016 –  Great Northern Instore is excited to announce that the winner of the August Instore Excellence Award is our Chippewa Falls/Swedesboro team for Bai All Natural Drinks.

The Instore Excellence Award is an internal competition between Great Northern Instore creative teams. Creative team designers and engineers are experts in concept development, ensuring creative and practical solutions that fit seamlessly into the retail environment.

The Chippewa Falls/Swedesboro team was challenged to create a family of hutches/case stackers that minimized the number of displays and maximized the number of configurations of product sold at retail. The displays needed to be structurally sound and easily assembled in store.

The team’s solution included four displays that maintained brand consistency throughout all four designs. The designs are upscale and clean, with 100% litho graphics. This was also the first project to use the patent pending, QuickSet™ Hutch as part of a full-fledged CPG rollout. In a matter of 90 days, Chippewa Falls/Swedesboro designed and produced over 15,000 turnkey displays!

bai-water

Congratulations to the Great Northern Instore Chippewa Falls/Swedesboro Team!

Design of the Times Award Winners

 

Gold Award Winners

hot-wheels-make-it-epic-qp-dump-bin_-no-backgroundHot Wheels “MAKE IT EPIC” Dump Bin

This bin is a high impact merchandising destination, designed to drive impulse purchases of Hot Wheels™ cars, track sets and other track building components. The dramatic oversize track and bold colors of this display create a beacon for the targeted audience. The inclusion of actual track pieces around the bin created an additional level of excitement at retail.

pepsi-super-bowl-tower-displayPepsi Superbowl 50 Spanner

This themed merchandising vehicle promoted the purchase of cased and single serve Pepsi product, while reinforcing the company’s longstanding sponsorship of the event. The display is over 8 feet tall with an open area between the towers to create a dramatic focal point for the product. Elements of the spanner structure are pre-assembled to ease in-store execution.

 

Silver Award Winners

logitech-2Logitech PC Gaming and Color Collection Pallet 

This compelling display program for Staples Canada, featured two completely different product lines while maintaining a visual link identifying they are both from the same product company. The display uses its unique shape and bright colors to command consumer attention.

The playfulness of the yellow along with the pattern characters create a strong visual hook, while the rich black and electric blue combination gives this segment the high end techy look that Logitech is known for.

 speckSpeck Floor Display

This display is two sided shoppable and uses bright colors to attract the consumers attention. Consumers are able to touch and feel the product in the top demo areas, which also highlight product attributes. Product is secured using retractable tethers to ensure security. The Speck displays ship pre-packed, increasing execution at retail.

endcapLogitech Office Depot Endcap

This unique, curving display attracts customer attention with bright product graphics, large billboard messaging, and a demo area that showcases the product. The endcap was placed at the front of stores, stopping consumers at the beginning of their shopping trip. The different structure style and clear messaging caught consumers eye and sales went up over 84% from previous promotions.

 

 

 

 

Bronze Award Winners

no-background_-kickstart-saddle-displayMountain Dew Kickstart Cooler Saddle 

This design created a larger and more compelling in-store presence for existing freestanding cooler units, particularly the ones merchandising the Kickstart brand. The “Saddle” merchandiser is the first of its kind in the beverage category. With mobile cooler displays being overlooked due to their low height, this display uses unique colors and LED lights to command the consumer’s attention and increase visibility.

pepsi_dump-bin-no-backgroundPepsi Emoji Campaign Merchandisers

This family of impactful merchandisers were designed for placement into nationwide retail environments to entice the purchase of Pepsi’s new Emoji covered 20oz bottles. Four merchandisers were developed for the program- two floor displays and two dump bin configurations. These units were specifically engineered for mass, drug, grocery and “C” store channels. Additionally, all of the designs provide some level of enhanced product visibility. The round floor stand provides 360 degrees of merchandising, while the square dump bin utilizes a clear front panel to improve product awareness and availability.

logitech1Logitech Office Depot Pallet 

This Logitech pallet has foam core headers and backwalls, is adjustable based on product and can be run with a variety of graphics. 1,600 of these were run for Office Depot, which came fully loaded to stores. The dual sided shoppability, along with the ease of set-up made this a retail and shopper success.

Great Northern Instore Announces July Instore Excellence Award Winner

APPLETON, WI., September 2, 2016 – Great Northern Instore is excited to announce that the winner of the July Instore Excellence Award is our Racine location, for their “Pepsi NFL Product Wall” project.

The Instore Excellence Award is an internal competition between Great Northern Instore creative teams. Creative team designers and engineers are experts in concept development, ensuring creative and practical solutions that fit seamlessly into the retail environment.

The Racine team was challenged to develop a solution that would eliminate the time consuming task of building large format in-store product stack promotions, while still maintaining the visual impact of these creative executions.

Racine’s solution was a corrugate, two-sided wall with stacked product imagery. The entire wall was slotted to receive lugged components of various sizes and complexities. The structure was lightweight and easily installed. This system is built from the floor up without the use of ladders, eliminating all safety issues with installment.

Capture

Congratulations to the Great Northern Instore Racine Team!

Great Northern Instore Announces May Instore Excellence Winner

APPLETON, WI., July 1, 2016 – Great Northern Instore is excited to announce that the winner of the May Instore Excellence Award is our Swedesboro location, for their Heaven Hill Burnett’s Summer Sweep Stakes Display.

The Instore Excellence Award is an internal competition between Great Northern Instore creative teams. Creative team designers and engineers are experts in concept development, ensuring creative and practical solutions that fit seamlessly into the retail environment.

The Swedesboro team’s objective was to create a fun and lively co-branded display program that would align the brand with the “More Fun Tour” while generating excitement through four key program initiatives. These include a Customer Retail Sweeps, Custom More Fun Tour Content, Tour Sponsorship and Integration with Key Tour Stop Activations and Local Support.

Swedesboro’s solution was creation of a dimensional, semi assembled Concert Stage that reinforced the various promotional elements and the excitement of a concert event while merchandising cased product. What makes this display different is that this themed display shipped semi assembled allowing for quick assembly at retail. The dimensional concert stage header and Side guitar graphic elements creates a visually engaging program that targets existing and new fans of Burnett’s Vodka

2015 Burnett's Vodka Display

Congratulations Great Northern Instore Swedesboro Team!

Great Northern Instore Announces April Instore Excellence Winner

APPLETON, WI., May 23, 2016 – Great Northern Instore is excited to announce that the winner of the April Instore Excellence Award is our Racine location, for their Pepsi™ Emoji National Launch.

The Instore Excellence Award is an internal competition between Great Northern Instore creative teams. Creative team designers and engineers are experts in concept development, ensuring creative and practical solutions that fit seamlessly into the retail environment.

The Racine team’s objective was to create a family of impactful merchandisers for placement into nationwide retail environments to entice the purchase of Pepsi’s new Emoji covered 20oz bottles.

Four merchandisers were developed for the program- two floor displays and two dump bin configurations. These units were specifically engineered for mass, drug, grocery and “C” store channels. Additionally, all of the designs provide some level of enhanced product visibility. The round floor stand provides 360 degrees of merchandising, while the square dump bin utilizes a clear front panel to improve product awareness and availability.

Pepsi Images

 

Congratulations Great Northern Instore Racine Team!

 

 

 

Great Northern Instore Announces March Instore Excellence Winners

APPLETON, WI., May 10, 2016 – Great Northern Instore is excited to announce the latest Instore Excellence Awards winners. The winners are the Chippewa Falls location for their Zelda™ Best Buy Quarter Pallet for Nintendo®, and the Racine location for their Hot Wheels™ “MAKE IT EPIC” Dump Bin.

The Instore Excellence Award is an internal competition between Great Northern Instore creative teams. Creative team designers and engineers are experts in concept development, ensuring creative and practical solutions that fit seamlessly into the retail environment.

The Chippewa Falls team’s objective was to develop a unique and effective freestanding quarter pallet set for the new Zelda™ Game at Best Buy. By using elements from the game the Chippewa Falls team was able to create a dual sided display with exciting visuals to draw customers in.

Zelda
hotwheels1

 

 

 

 

 

 

 

 

 

 

The Racine team’s objective was to create a high impact merchandising destination to drive impulse purchases of Hot Wheels™ cars, track sets and other track building components. The dramatic oversize track and bold colors of this display create a beacon for the targeted audience. The inclusion of actual track created an additional level of excitement at retail.

Congratulations Great Northern Instore Chippewa Falls and Racine Teams!

Great Northern Instore Receives 4 OMAs

APPLETON, WI., March 30, 2016 – Great Northern Instore, an industry leader in retail and point-of-purchase displays, received four awards, including a Gold award, in the Outstanding Merchandising Achievement (OMA) Awards Competition held March 24 at the 2016 Global Shop Expo in Las Vegas.

POPAI’s OMA Awards Competition is the premier award show recognizing the most innovative and effective in-store and point of purchase displays. Since 1958, this competition held alongside the industry’s largest tradeshow, GlobalShop, recognizes in-store marketing programs that lift sales, make products memorable, and entice consumers to purchase products. After a two-round judging process, displays are awarded Gold, Silver, and Bronze OMA Statuettes at the Annual OMA Awards Celebration by a prestigious panel of judges, composed of producers, brand marketers and retailers.

Take a look at the Great Northern Instore winners below.

Gold: Perrier “Best Trip Ever” Topper

Perrier (topper only)The objective: Generate Perrier brand awareness and build equity with an in-store promotional case topper offering a sweepstakes callout for a chance to win “Your Best Trip Ever” (Sweepstakes accessed through Facebook).

The assignment: Create a case topping promotional structure communicating Perrier’s “Best Trip Ever” sweepstakes. Key requirements of the design included the ability to shop the product stack from all sides, ease in-store execution for route personnel and to provide an in-store “interruption” for discerning consumers.

Results: The image on the pedestal sums it up…four cans of Perrier including one being grabbed by a hand, corresponding to the four words for the sweepstakes.  The attention grabbing motion, emotional engagement with lifestyle imagery and a structure that symbolized the promotion led to success.

Silver: Tradewinds Jimmy Buffet Iced Tea Display

Tradewinds-Silver2The objective: Our activation goal was to generate trial and awareness while driving velocity at retail.  Also, the execution was to communicate a promotional overlay to drive in-store excitement.

The assignment: Create an off-shelf merchandising destination for Tradewinds single serve (18.5 oz. bottle) iced tea that would promote the “Sip and Sing your way to Paradise” sweeps and karaoke contest. Creative mandatories included an “overarching” tropical paradise theme utilizing vibrant colors and also an “appropriate” level of visual elements that communicated the necessary entry steps/rules.

Results: Sales exceeded expectations. Audit data confirmed that many of the displays were restocked multiple times during the promotional period.  The unique esthetic of the unit was well received by store managers.  Additionally, the pre-assembled nature of most of the structure ensured a successful instore execution.

Bronze: 3M Office Depot/Max Expressions POG


3MOffice-Bronze WinnerThe objective:
 Merchandise the tape and accessory area to improve the shopping experience.  Particularly, help shoppers see the fun and creative patterns that are available, so they are inspired to shop the hundreds of SKUs easily.  The solution must be easily updated for the frequently changing styles and designs in the Expressions category.

The assignment: Create a system of shelf trays with large front graphic panels that feature key patterns from this very large (150+) SKU mix.  That will help reduce the visual clutter of the hundreds of SKU, while organizing the product and making it both visually well presented and easy to shop at all times.

Results: The sales of products in both displays have been reported as exceeding expectation and far exceeding sales in previous promotions.  The combination of the “cute” art, well designed structures and dual placement of the same style graphics all worked together to make a huge successful win at Black Friday holiday sale time.

Bronze: Purina Purpose End Cap

Purina-BronzeThe objective:  Drive trial and awareness of this unique, new cat litter line driven by a fragrance-forward product proposition.

The assignment:  Develop an engaging display vehicle to merchandise this new product line in an impactful manner while educating the consumer about the new, sophisticated cat litter scents.

Results: Execution successfully achieved across stores.  Simple set-up helped aid execution; the fragrance test unit came fully assembled, only needing to be removed from its shipper box.  The focal endcap drove sales up and amounted to a 680% lift versus previous weeks.

Great Northern Instore Announces January Excellence Winner

APPLETON, WI., February 17, 2016 – Great Northern Instore is excited to announce that the winner of the January Instore Excellence Award is our Racine location, for their Kickstart Re-Chargeable Cooler Saddle Merchandiser and Kickstart L.E.D Cooler Sign.

The Instore Excellence Award is an internal competition between Great Northern Instore creative teams. Creative team designers and engineers are experts in concept development, ensuring creative and practical solutions that fit seamlessly into the retail environment.

The Racine team’s objective was to create a larger and more compelling in-store presence for existing freestanding cooler units that were merchandising the Kickstart brand. The “Saddle” merchandiser is the first of its kind in the beverage category, and rear mounted cooler sign draws consumer attention via the use of battery powered sequencing LED’s.

With mobile cooler displays typically overlooked due to their low height, the winning displays use their unique colors and LED lights to command the consumer’s attention and increase visibility.

iej-5

Congratulations Great Northern Instore Racine Team!

Great Northern Instore Announces November Excellence Winner

APPLETON, WI., January 15, 2015 – Great Northern Instore is excited to announce that the winner of the November Instore Excellence Award is our Racine location, for their Pepsi Super Bowl Spanner.

The Instore Excellence Award is an internal competition between Great Northern Instore creative teams. Creative team designers and engineers are experts in concept development, ensuring creative and practical solutions that fit seamlessly into the retail environment.

The team was tasked with developing a regional/Super Bowl themed merchandising vehicle that promoted the purchase of cased and single serve Pepsi product while reinforcing their longstanding sponsorship of the event.

The winning display is over 8 feet tall with an open area between the towers to create a dramatic focal point for the product. Elements of the spanner structure are pre-assembled to ease in-store execution.

Nov-IEA

Congratulations Great Northern Instore Racine Team!

Great Expectations

Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

How can we exceed your expectations?