Objective:
- Create a premium looking trophy case like display that contains baseball product to promote Evan Williams Bourbon as the “Official Bourbon of Major League Baseball’s World Series”
- Showcase the brand locally (Cincinnati, Kansas City, etc.) as well as promote the World Series in other markets
- Created a stop-in-your-tracks display case that caught customers attention and drew them in from several feet away
- Used materials that capture the premium look and feel while maintaining strength and cost-effectiveness
- Reports show an execution rate of 100% in store, with no reported shipping issues
- Heaven Hill is planning a similar promotion again next year
