Insights Library

Great Northern Instore is continually providing thought-provoking, insight-driven content that brands can use in planning successful retail programs. Below is a sampling. To learn more, contact us by clicking here.

Harnessing the Power Research Report
Original research points to opportunities, valuable markets and best practices, with the conclusion that in-store merchandising makes an impact

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Ongoing Programs Ongoing Programs Guide
A guide to leading mass, grocery, drug and specialty retailer ongoing programs. The marketing and cause/community programs listed in this booklet are ones that are created by the chains themselves - annual selling events that aren’t necessarily tied to specific or traditional shopping seasons.

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Retailer Receptivity Guide Receptivity Chart
The third edition of the popular booklet that is a guide to what’s “often, sometimes or rarely” used by chains.

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