What Does POG Stand for in Retail?

What Does POG Stand For In Retail?

With e-commerce on the rise, creating an impactful and compelling shopping experience is crucial to the success of any brick-and-mortar retailer. Yet, this requires a lot of forethought. From deciding the footpath customers should take to determining where product displays should go, optimizing the use of your retail space is not always easy. That’s where the POG can help.

POG stands for “planograms.” This visual retail merchandising tool helps retailers optimize the placement of products on their shelves. The ideal value of planograms is planning how to effectively use the physical space at your disposal, steer your shoppers, and ultimately increase customer purchases.

Read on to learn more about a POG and how it’s used in retail merchandising.

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How Does Color Affect Consumer Behavior?

How Does Color Affect Consumer Behavior?

Have you ever wondered what color makes people want to buy certain products? Color marketing is a powerful tool for merchandisers and consumer packaged goods (CPG) brands. Learning how to harness it for your brand and retail marketing can significantly impact your bottom line and in-store customer experience.

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Retail Displays Not Working? Here’s Why and What to Do About It

Retail Displays Not Working? Here's Why and What to Do About It

Retail displays have been around for decades. They’ve expanded from window displays to entrances and checkout lines to branded shelf space throughout the entire retail store. For many brands, in-store marketing is tried-and-true. Merchandising stands are used to increase brand awareness, encourage sales to lift, and introduce new products. If you are not experiencing the success you had hoped for with some of your recent displays, it is time to adjust your strategy. Here is what to avoid and what tactics will win more sales.

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Holiday Audits and Insights with Great Northern Instore

2016 has gotten off to a fast start, with January already wrapped up.  And retail is already discussing Holiday 2016!  Great Northern Instore captured the trends and insights from the season that just wrapped up.  Our national team visited more than 40 stores across the country from East Coast, Midwest, and West Coast.  These audits encompassed many different retail environments:  mass, drug, grocery, club, and many specialty outlets.  To streamline the process, we utilized a Cloud based app to request and collect the data from the team.

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Retail Holiday Insights with Great Northern Instore

It is a busy season!  Our time is filled with getting ready for great times; holiday parties, gift giving, and time spent with friends and family.  Great Northern Instore has been hard at work as well, in the busiest season for retail.  Building our library of insights, our team has been auditing stores across the country and keeping our ears open for the latest insights and strategies that are being executed instore.  As an early holiday present, we are sharing some of our initial findings.

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What is Shopper Marketing?

“Ask ten different people how they define shopper marketing and one gets ten different answers.”
2014 HUB Magazine article

While shopper marketing is still evolving, we know the path is clear. Gone are the days when consumer goods companies controlled the market and could generate demand by placing a commercial on the big three networks. Retail consolidation created powerful companies which are now fighting to continue the growth. This has led to renewed focus on the shopper.

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Great Expectations

Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

How can we exceed your expectations?