Retail is exceptionally competitive. Consumers have more shopping choices than ever before — hundreds of competitors offer the products they want. Visual merchandising and product displays attract customers to items, encouraging them to enter your store and make a purchase.
When designing grocery store displays, you must consider every element — from products to lighting and store layout. So how do you get people to engage? We have a few tips to help you get started. Read More…
As Gen Z ages into adulthood, they hold more buying power and cannot be ignored. Companies have spent considerable time marketing to millennials, but there is a new generation entering stores with their unique shopping habits and mindsets. Of course, while many retailers will want to continue to attract other generations, it is vital to be aware of the trends that will bring in Gen Z shoppers because they are the future and will continue to grow into a larger market segment. Ready to update your strategies for Gen Z and retail? Here is everything you need to know. Read More…
In-store merchandising displays are essential for your brand to advertise to customers and encourage them to make a purchase. While many marketing efforts happen outside the store, they do not stop once a shopper enters a store. Unique displays and signage are crucial to catching consumers’ eyes and directing them to learn more about your product and potentially purchase it.
You can enhance your brand’s in-store merchandising campaigns by including digital signage. Digital signage is an excellent addition to your marketing and advertising campaigns. It adds an innovative way to display information about your product while intriguing consumers.
Learn why digital signage is essential and how it benefits your in-store marketing strategy.
In your retail space, you want your customers to know where to go and how to find what they need. Laying out your store’s products and merchandise effectively is the key to ensuring your customers come back — and detailing the operation system for its displays is the best way to make that happen.
Marketing to families is a huge part of boosting sales during your back-to-school push. Great Northern Instore can help you tackle this large undertaking and make it easy. They provide custom displays that match the wants and needs of your retailers by tapping into their innovative entrepreneurial knowledge and 60 years of experience. They work with you to make sure that your back to school displays fit your vision to optimize sales with a turnkey solution.
It’s an experience many shoppers share — they’re in a store, shopping for groceries, clothing or other necessities when something they don’t exactly need and weren’t planning on purchasing catches their eye. The item might be something new and interesting. It might be something cheap or affordable. Or it might be something that goes well with the other items in the shopper’s cart, making it an appealing product even though they didn’t plan to purchase it.
Every year, people spend thousands of dollars on impulse buys, which is great for retailers. Even as people’s shopping habits changed somewhat due to the COVID-19 pandemic, impulse buys remained common and actually increased in some instances. Whether your shoppers are primarily ordering from your stores online and coming in to pick up their items or are still browsing the aisles as they do their shopping, there are several things you can do to increase the likelihood of an impulse purchase and get your customers to buy more.
Marketing products in stores is an essential part of successfully selling your brand to customers. Eye-catching signs and unique displays can help you attract customers and make your products stand out. When creating displays for stores, you must understand the requirements retailers have for displays and packaging. Many prominent club stores, like Sam’s Club and Costco, have specific guidelines.
Customers love club stores because of their deals and the treasure hunt to find a variety of products. You can practically find anything at your local club store, from large furniture items, groceries, electronic devices, health, personal care and jewelry.
Making a creative display for a club store is an excellent method for advertising your products among the endless aisles and various items you will find inside the warehouse. Keep reading to learn more about club store pellet requirements and other display guidelines that can help you boost foot traffic near your products in the club store.
Point of purchase (POP) displays are an excellent way to help brands encourage impulse buys, introduce new products and increase sales. Designing an effective display involves many decisions. One of the critical initial choices is choosing which materials you’ll use. A suitable material can be the difference between a successful campaign and one that misses the mark. After all, each option contributes to branding and the impressions consumers have towards your products. The construction can also determine how long your display will last in stores.
Choosing the right material for your display is critical. Here are a few factors to consider in your selection.
Shelf height is one of the most important considerations when setting up display fixtures in a retail establishment. It plays a crucial role in shaping the customer experience. The wrong height can make the experience feel massive and less shopper-friendly or too confining and claustrophobic. And if the fixtures are too high, shorter customers can have a hard time reaching the top shelf of the display.
Retail display height also impacts product placement. As the saying goes, eye level is buy level. You want to ensure the items you’re trying to promote and sell the most are in the most visible, convenient location for your customers.
Once you decide to invest in point-of-purchase (POP) marketing for your product, you need to strategize. How long will your in-store promotions last? How many promotions will you execute each year? What is the best way to ensure your products stand out from the crowd?
Your answers to these questions will determine whether to focus on permanent or temporary displays. Your strategy might combine long-term and short-term POP promotions or straddle the line with semi-permanent merchandisers. Let’s weigh the benefits of temporary versus permanent POP displays to help you decide.
