Retail displays have been around for decades. They’ve expanded from window displays to entrances and checkout lines to branded shelf space throughout the entire retail store. For many brands, in-store marketing is tried-and-true. Merchandising stands are used to increase brand awareness, encourage sales to lift, and introduce new products. If you are not experiencing the success you had hoped for with some of your recent displays, it is time to adjust your strategy. Here is what to avoid and what tactics will win more sales.
2016 has gotten off to a fast start, with January already wrapped up. And retail is already discussing Holiday 2016! Great Northern Instore captured the trends and insights from the season that just wrapped up. Our national team visited more than 40 stores across the country from East Coast, Midwest, and West Coast. These audits encompassed many different retail environments: mass, drug, grocery, club, and many specialty outlets. To streamline the process, we utilized a Cloud based app to request and collect the data from the team.
It is a busy season! Our time is filled with getting ready for great times; holiday parties, gift giving, and time spent with friends and family. Great Northern Instore has been hard at work as well, in the busiest season for retail. Building our library of insights, our team has been auditing stores across the country and keeping our ears open for the latest insights and strategies that are being executed instore. As an early holiday present, we are sharing some of our initial findings.
“Ask ten different people how they define shopper marketing and one gets ten different answers.”
2014 HUB Magazine article
While shopper marketing is still evolving, we know the path is clear. Gone are the days when consumer goods companies controlled the market and could generate demand by placing a commercial on the big three networks. Retail consolidation created powerful companies which are now fighting to continue the growth. This has led to renewed focus on the shopper.