Category: Blog Posts

Omnichannel marketing integrates the various physical and digital channels organizations use to interact with customers. This integration creates a consistent brand experience and offers more opportunities for customer fulfillment. For example, an omnichannel marketing strategy could give customers the ability to purchase a product online, in-store or both.

An omnichannel approach to marketing lets customers engage with brands on their terms, increasing customer satisfaction. Organizations can improve business by giving customers numerous options to interact with a brand. Today’s customers expect companies to offer multiple purchase options. Businesses lose 10-30% of potential sales when they can not do this.

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Have you landed a partnership with a retailer to feature your products? Securing retail space is a major milestone in the evolution of your brand. Once you have celebrated, it is time to focus on retail displays. These are the in-store, physical structures you will use to present and promote your brand’s offerings in a way that appeals to relevant audiences and encourages them to buy.

If this sounds like a daunting task, do not worry — there are display manufacturers who work with you to launch a retail display campaign program.

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Getting a major retailer to sell your products is a massive achievement for any business. It gives your brand the credibility and exposure that selling direct-to-consumer cannot always offer. However, before getting your company’s products into the hands of shoppers, you will need to get them into the doors of retailers.

But how do you convince a retail store to distribute your company’s products, and how do you entice prospective customers to buy your products once they are available in-store? The answer to these questions is simple — excellent marketing.

Keep reading to maximize your company’s retail potential by learning how to market your product to retailers.

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Retail is exceptionally competitive. Consumers have more shopping choices than ever before — hundreds of competitors offer the products they want. Visual merchandising and product displays attract customers to items, encouraging them to enter your store and make a purchase.

When designing grocery store displays, you must consider every element — from products to lighting and store layout. So how do you get people to engage? We have a few tips to help you get started. Read More…

As Gen Z ages into adulthood, they hold more buying power and cannot be ignored. Companies have spent considerable time marketing to millennials, but there is a new generation entering stores with their unique shopping habits and mindsets. Of course, while many retailers will want to continue to attract other generations, it is vital to be aware of the trends that will bring in Gen Z shoppers because they are the future and will continue to grow into a larger market segment. Ready to update your strategies for Gen Z and retail? Here is everything you need to know. Read More…