We Are Your Power Wing Displays Provider

Power Wing magazine holder

Sometimes, it takes a fresh perspective and valuable insight to help products shine. Great Northern Instore blends innovative design with high-quality manufacturing to create display solutions that are creative, practical, and completely on-brand. Our custom retail power wing displays will get your product noticed at retail.

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Power Wing magazine holder

What Makes Us Different?

Great Insights – Consultative, understanding retail and the shopper
Great Design – Creative, award-winning design
Great Execution – Responsive, reliable experts in printing, fabrication, and assembly

Explore Examples of Our Power Wing Displays

Custom displays, such as power wings, are an ideal way to promote your brand and products.

Power wings, also called sidekick displays, are flexible yet eye-catching displays that garner customer interest and promote sales. Sidekick displays are designed to hang on the sides of an aisle, serving as a cap or fixture that brings special attention to whatever’s displayed. Common uses of power wings include attracting customer interest, showcasing new products, and promoting impulse sales.

We have clients from a wide range of categories who use power wing retail displays with great success at a wide range of retailers. We can help you plan a display that’s specific to your retail location, like a Walmart sidekick display, and help you navigate the design, manufacturing, and in-store execution.

Shopper Insights


Retail Shopper Insights

Learn more about the beliefs, attitudes, and motivators that drive purchase decisions at retail and also influence future online purchases.

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Starbucks Cold Brew Outlined


The Starbucks logo, product graphic, and faux chalkboard panel successfully attracted shopper attention
Streamlined design, well-chosen materials, and well-engineered construction ensured a durable activation

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The 3 Key Benefits of Power Wing Displays

Custom sidekick displays are a powerful way to advertise products and successfully sell merchandise. At Great Northern Instore, we apply keen customer insights to develop and execute a display solution that will lead to higher sales and increased brand awareness.

The placement of power wing displays for retail outside an aisle provides a secondary location for products, ensuring they get noticed. These eye-catching displays offer three incredible benefits:

If a shopper isn’t already looking for your product, power wings grab a customer’s attention, encouraging them to explore something new.

Sidekick displays help navigate customers to promotional deals with ease, giving them a window into your unique product.

Most customers know exactly what they want upon entering a store. Strategically placed retail power wing displays put items at the forefront, triggering the desire to make an impulse buy.

An Inside Look at Our Power Wing Display Manufacturing Process

When you need a display solution that sends a message, Great Northern Instore is your perfect partner. We bring fresh insight and industry experience to each project. We understand how to use the power of power wing displays to help your products shine.

Our design process is a collaborative effort, where we work with you to craft your power wing display to perfectly capture your brand. Whether using shelves, pegs, or a gravity fed bin, we engineer the right solution for your product.  We have the ability to manufacture power wings across a wide variety material options.  Short promotional sidekick displays can be manufactured with temporary materials like corrugated.  Durable sidekick solutions meant to last months and years are made from permanent materials like metal, wire, and wood.

Every detail is handled in-house to ensure optimal results that fit your time and budget parameters. That means quality displays at the speed of retail.

Power wings are an ideal display solution for a wide variety of products, from food and beverages to office supplies and sporting goods. Want to see what we can create together?  Contact us today.

other available display types:

Great Northern Instore offers an expansive list of display types. Each type offers a unique benefit to brands who want to draw customers to their products. Custom retail floor displays showcase hot-off-the-press items, while retail signage directs customers to where your products are merchandised. Other types like end caps can be strategically designed to highlight a seasonal product and enhance your brand awareness.

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Great Expectations

Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

How can we exceed your expectations?