Helping Customers Win
Winning an award is always flattering. What Great Northern Instore is really passionate about is helping our customers win by doing what others can’t or won’t. Below are some of our most recent accomplishments that demonstrate not only award-winning design, but effective instore strategies that helped the customer win at retail.
Featured Awards
Evan Williams World Series Jumbotron Display
Gold - OMA Awards
July 2020
This display was designed to break through the clutter at grocery and liquor stores while embracing the fun essence of the brand. It garnered an impressive 40% to 50% growth over same store sales.
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Davidoff AVO Unexpected Trunk Cigar Merchandiser
Gold - OMA Awards
July 2020
AVO Cigars wanted a unique piece to launch its Unexpected line of cigars. Great Northern Instore created a semi-permanent travel trunk structure that conjured images of exotic locations.
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Google WiFi Costco Pallet Display
Silver - OMA Awards
July 2020
This pallet display was geared to help the shopper understand the functionality and ease of set-up. A 10” video monitor provides additional education for the member to complete their decision-making process.
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Winning at Retail
Great Northern Instore helps our customers win at retail by creating merchandising precedents that “WOW”. We are always seeking to help clients solve problems using our insights, design resources, manufacturing capabilities and six decades of in-store expertise.
How do we do it? We have over 80 designers that:
- Manufacture an array of permanent, semi-permanent, temporary and interactive merchandising display solutions in-house.
- Use a variety of materials for retail merchandising solutions, including metal, wood, corrugate and print…selecting the best material for the application.
- Create compelling shopping experiences to engage consumers at retail to differentiate the store from online shopping.
Great Northern Instore has won over 100 awards since 2014, offering innovation through world-class display design and engineering as well as retail research and insights. For example, our Evan Williams Bourbon retail display hit a home run in 2018, incorporating permanent and temporary elements to lend an eccentric dugout feel. Easy, flexible set-up improved implementation and the wood bench provided a promotional take-away at the end of the program.
We have won the following retail display design awards:
Design of the Times Awards
The Design of the Times competition commemorates outstanding shopper-facing merchandising and marketing solutions. As a Design of the Times award winner, Great Northern Instore is recognized for innovative and effective in-store retail designs.
For 25 years, the Design of the Times, or DOT, retail display design awards have celebrated industry-leading digital activations and in-store commerce designs, recognizing their vital role in any successful marketing initiative.
Great Northern Instore won 12 DOT display awards in 2018, including two Gold. 2017 saw 14 retail display awards — including two Gold — and 14 finalist awards for our team of designers. We also saw 8 retail display awards in 2016, 4 in 2015, and 4 DOT awards in 2014.
OMA Awards
Shop! honors and recognizes retail displays that set design precedents through its Outstanding Merchandising Achievement, or OMA Awards competition.
The OMA Awards have been a recognized symbol of in-store display excellence for over 50 years. The OMA Awards program is the industry’s longest-running, largest and most prestigious awards contest. Here is how Instore has fared at the OMA Awards over previous years:
- 2014: 11 Awards (4 Gold, 3 Silver, 4 Bronze)
- 2015: 7 awards (2 gold, 5 bronze)
- 2016: 4 awards (1 gold, 1 silver, 2 bronze)
- 2018: 12 awards (7 silver, 5 bronze)
- 2019: 17 awards (2 gold, 6 silver, 9 bronze)
Great Northern Instore is proud to announce that we’ve been awarded 17 OMA Awards in 2020, with two of those being Gold. Our retail designs have helped the following customers boost sales and increase brand awareness:
