In today’s fast-paced business environment, visibility, speed, and seamless communication are more important than ever. That’s why we’ve invested in the technology and talent needed to deliver digital solutions that streamline transactions, improve data accessibility, and integrate directly with our clients’ systems. By connecting people, projects, and data, we help reduce friction and create more efficient workflows from start to finish. Read More...
Great Northern Instore is proud to announce that we have been awarded 13 OMA Awards this year. Read More...
Great Northern has partnered with the Path to Purchase Institute for the fifth consecutive year to explore the latest trends in physical retail shopping. This collaboration began during the COVID-19 pandemic, a time when e-commerce was booming and uncertainty loomed over the future of physical stores. As the pandemic receded into the past, shoppers returned to brick-and-mortar stores, but their behaviors have evolved. Our 2025 survey aimed to further capture these changes, focusing on shopping habits and the factors driving in-store visits. The primary reason for visiting physical stores remains the ability to see and interact with products firsthand, whether selecting groceries or home furnishings. Read More...
Great Northern Instore is proud to announce that we have been awarded 9 OMA Awards this year, including the prestigious Display of the Year award. Read More...
Great Northern Instore is proud to announce that we have been awarded 6 OMA Awards this year, including the prestigious Display of the Year award. Read More...
Omnichannel marketing integrates the various physical and digital channels organizations use to interact with customers. This integration creates a consistent brand experience and offers more opportunities for customer fulfillment. For example, an omnichannel marketing strategy could give customers the ability to purchase a product online, in-store or both. An omnichannel approach to marketing lets customers engage with brands on their terms, increasing customer satisfaction. Organizations can improve business by giving customers numerous options to interact with a brand. Today's customers expect companies to offer multiple purchase options. Businesses lose 10-30% of potential sales when they can not do this. Read More...
Have you landed a partnership with a retailer to feature your products? Securing retail space is a major milestone in the evolution of your brand. Once you have celebrated, it is time to focus on retail displays. These are the in-store, physical structures you will use to present and promote your brand's offerings in a way that appeals to relevant audiences and encourages them to buy. If this sounds like a daunting task, do not worry — there are display manufacturers who work with you to launch a retail display campaign program. Read More...
Getting a major retailer to sell your products is a massive achievement for any business. It gives your brand the credibility and exposure that selling direct-to-consumer cannot always offer. However, before getting your company's products into the hands of shoppers, you will need to get them into the doors of retailers. But how do you convince a retail store to distribute your company's products, and how do you entice prospective customers to buy your products once they are available in-store? The answer to these questions is simple — excellent marketing. Keep reading to maximize your company's retail potential by learning how to market your product to retailers. Read More...
Merchandising is critical to the overall success of a retail store, whether the business is brick-and-mortar or online. Retailers need proper merchandising to attract buyers. Merchandising is especially necessary for grocery stores because they house fast-moving, mostly perishable products. With strategic displays, you can push your grocery merchandising to the next level and make more sales. Considering the role merchandising plays in appealing to customers and increasing profitability, it is wise to work with award-winning industry leaders to transform the shopping experience at the store. Great Northern Instore boasts the expertise, resources and passion to help you achieve your merchandising goals. Read More...
As Gen Z ages into adulthood, they hold more buying power and cannot be ignored. Companies have spent considerable time marketing to millennials, but there is a new generation entering stores with their unique shopping habits and mindsets. Of course, while many retailers will want to continue to attract other generations, it is vital to be aware of the trends that will bring in Gen Z shoppers because they are the future and will continue to grow into a larger market segment. Ready to update your strategies for Gen Z and retail? Here is everything you need to know. Read More...
