What is omnichannel marketing?

What Is Omnichannel Marketing and How to Win

Omnichannel marketing integrates the various physical and digital channels organizations use to interact with customers. This integration creates a consistent brand experience and offers more opportunities for customer fulfillment. For example, an omnichannel marketing strategy could give customers the ability to purchase a product online, in-store or both. An omnichannel approach to marketing lets customers engage with brands on their terms, increasing customer satisfaction. Organizations can improve business by giving customers numerous options to interact with a brand. Today's customers expect companies to offer multiple purchase options. Businesses lose 10-30% of potential sales when they can not do this. Read More...

Complete guide to running a retail display campaign

The Complete Guide to Running a Retail Display Campaign Program

Have you landed a partnership with a retailer to feature your products? Securing retail space is a major milestone in the evolution of your brand. Once you have celebrated, it is time to focus on retail displays. These are the in-store, physical structures you will use to present and promote your brand's offerings in a way that appeals to relevant audiences and encourages them to buy. If this sounds like a daunting task, do not worry — there are display manufacturers who work with you to launch a retail display campaign program. Read More...

How to market your products

How to Market Your Products

Getting a major retailer to sell your products is a massive achievement for any business. It gives your brand the credibility and exposure that selling direct-to-consumer cannot always offer. However, before getting your company's products into the hands of shoppers, you will need to get them into the doors of retailers. But how do you convince a retail store to distribute your company's products, and how do you entice prospective customers to buy your products once they are available in-store? The answer to these questions is simple — excellent marketing. Keep reading to maximize your company's retail potential by learning how to market your product to retailers. Read More...

tips for designing grocery store displays

Tips for Designing Grocery Store Product Displays

Retail is exceptionally competitive. Consumers have more shopping choices than ever before — hundreds of competitors offer the products they want. Visual merchandising and product displays attract customers to items, encouraging them to enter your store and make a purchase. When designing grocery store displays, you must consider every element — from products to lighting and store layout. So how do you get people to engage? We have a few supermarket merchandising tips to help you get started. Read More...

engaging gen-z shoppers with in-store displays

How to Engage Gen Z Shoppers With In-Store Displays

As Gen Z ages into adulthood, they hold more buying power and cannot be ignored. Companies have spent considerable time marketing to millennials, but there is a new generation entering stores with their unique shopping habits and mindsets. Of course, while many retailers will want to continue to attract other generations, it is vital to be aware of the trends that will bring in Gen Z shoppers because they are the future and will continue to grow into a larger market segment. Ready to update your strategies for Gen Z and retail? Here is everything you need to know. Read More...

what is visual merchandising

What Is Visual Merchandising?

Visual merchandising is a marketing tactic used in retail stores. It involves optimizing the store environment (layout, color, lighting, product presentation and technology) in ways that are attractive to customers. The purpose of visual merchandising is to increase sales. Although visual merchandising is relatively straightforward as a marketing practice, it involves several components of a store's presentation and includes many design and display strategies for attracting attention to merchandise. Visual merchandising is a collective term for all these strategies that engage shoppers. Learn about the techniques that allow a merchandiser to accentuate the best features of a product in a visually appealing way. Read More...

Great Northern Instore - Award Winning Displays

Great Northern Instore Takes Home 17 OMA Awards

Great Northern Instore is proud to announce we have been awarded 17 OMA awards this year, with two of those being Gold.  The Shop! OMA Awards is the premier award competition recognizing the most innovative and effective in-store display solutions.  Our great insights, great design and great execution have led to award-winning displays. Click here to check out all of our winning displays. Read More...

Great Northern Instore Wins 17 OMA Awards at GlobalShop 2019!

The OMA Awards Competition is the premier award show recognizing the most innovative and effective in-store and point of purchase displays. This year we are pleased to have captured a total of 17 awards including 2 Gold Award Winners in the temporary, semi-permanent, and permanent categories. [huge_it_portfolio id="17"]

Great Expectations

Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

How can we exceed your expectations?