Custom POS displays should have a specific and strategic purpose. Brands use them to increase the odds of an impulse sale, help promote a current deal or highlight a brand new product. To maximize your success rate, your stands should be easy to see and convenient to access.
With an experienced craftsman at the helm, this marketing has the potential for limitless benefits, including allowing you to:
Customers are usually on the hunt for a specific list of items. Your point of sale display is a chance to divert their focus. Even bold product packaging can be missed in the busy environment of a retail store. An attractive POS display; however, will command attention. Whether you opt for a corrugated POS display at a attention grabbing location or choose a permanent structure in metal, wood, wire or plastic, it is sure to shine a spotlight on your product.
Custom POS displays provide a larger canvas for your branding and information. Take advantage of this space to tell — or better yet, show — shoppers what makes your brand special.
Point of sale display structure implementation is a strategic move for any business. Whether you opt for free-standing end cap shelving, counter-top structures or POS floor displays, you can select a high-traffic location that moves your product away from the competition and closer to the customer’s cart.
A POS display is an upfront investment that will pay itself off over time. Unlike conventional advertising, POS displays will enable you to market your brand to your audience at the point of sale. As a bonus, they make the conversion as easy as possible, heightening your odds of a successful sale.