Shopper insights are critical to developing winning retail programs. During the summer and early fall, our team has been busy! Our team has been carefully observing and documenting instore activations, focused on the dynamic food and beverage categories. To share our learnings, we hosted a webinar on October 31st. Click [read more…]
Design of the Times, an official contest and event of the Path to Purchase Expo, celebrates in-store displays and digital activations, and recognizes their role in an enhanced shopper experience. Great Northern Instore won 14 awards at the 2017 event, including two Gold winners. See them all here: Check out [read more…]
Great Northern Instore has completed our third annual audit of Back to School executions at retail. We utilized our Instore Vision app to collect data at over three dozen stores in the mass, grocery, drug and office supply channels across the country. We recently hosted a webinar to share our findings [read more…]
Shopper Marketing Magazine recently featured Great Northern Instore’s NEW Instore Vision App in its August 2017 issue. The article highlights how PepsiCo uses the insights collected through the App to drive design of retail displays and monitor campaigns. Read the article here Visit the Instore Vision App page
Design of the Times, an official contest and event of the Path to Purchase Expo, celebrates in-store displays and digital activations, and recognizes their role in an enhanced shopper experience. Great Northern Instore had 14 of our most innovative merchandising displays selected as finalists.
Great Northern Instore is excited to announce that the winner of the May Instore Excellence Award is our Racine facility for the Purina “Ammonia Blocker” half and quarter pallet merchandisers. The Instore Excellence Award is an internal competition between Great Northern Instore creative teams. Creative team designers and engineers are [read more…]
Keurig Green Mountain has awarded Great Northern Instore a Top Performance Award during their second annual Supplier Recognition Awards. A Top Performance Award is given based on high scores in quality, innovation, service and delivery, cost, and supply chain sustainability. Keurig Green Mountain cited Great Northern Instore’s strong performance during the [read more…]
The recently released “Harnessing the Power” research report shows that in-store merchandising has an impact on retail success. Click here to download the report.
We completed a webinar on February 9, giving valuable insights gathered through an extensive retail audit of over 200 consumer electronic executions in the vital club store channel. After the webinar, we published a corresponding white paper which is available for download. View our Insights Library to download the whitepaper.