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what is visual merchandising

What Is Visual Merchandising?

Visual merchandising is a marketing tactic used in retail stores. It involves optimizing the store environment (layout, color, lighting, product presentation and technology) in ways that are attractive to customers. The purpose of visual merchandising is to increase sales.

Although visual merchandising is relatively straightforward as a marketing practice, it involves several components of a store’s presentation and includes many design and display strategies for attracting attention to merchandise. Visual merchandising is a collective term for all these strategies that engage shoppers. Learn about the techniques that allow a merchandiser to accentuate the best features of a product in a visually appealing way. Read More…

Back to school displays

Back to School Displays: What Are They and Why Are They Important?

Marketing to families is a huge part of boosting sales during your back-to-school push. Great Northern Instore can help you tackle this large undertaking and make it easy. They provide custom displays that match the wants and needs of your retailers by tapping into their innovative entrepreneurial knowledge and 60 years of experience. They work with you to make sure that your back to school displays fit your vision to optimize sales with a turnkey solution.

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how pop displays influence impulse buying

How Point of Purchase Displays Influence Impulse Buying

It’s an experience many shoppers share — they’re in a store, shopping for groceries, clothing or other necessities when something they don’t exactly need and weren’t planning on purchasing catches their eye. The item might be something new and interesting. It might be something cheap or affordable. Or it might be something that goes well with the other items in the shopper’s cart, making it an appealing product even though they didn’t plan to purchase it.

Every year, people spend thousands of dollars on impulse buys, which is great for retailers. Even as people’s shopping habits changed somewhat due to the COVID-19 pandemic, impulse buys remained common and actually increased in some instances. Whether your shoppers are primarily ordering from your stores online and coming in to pick up their items or are still browsing the aisles as they do their shopping, there are several things you can do to increase the likelihood of an impulse purchase and get your customers to buy more.

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club store pallet requirements

Club Store Pallet Requirements

Marketing products in stores is an essential part of successfully selling your brand to customers. Eye-catching signs and unique displays can help you attract customers and make your products stand out. When creating displays for stores, you must understand the requirements retailers have for displays and packaging. Many prominent club stores, like Sam’s Club and Costco, have specific guidelines.

Customers love club stores because of their deals and the treasure hunt to find a variety of products. You can practically find anything at your local club store, from large furniture items, groceries, electronic devices, health, personal care and jewelry.

Making a creative display for a club store is an excellent method for advertising your products among the endless aisles and various items you will find inside the warehouse. Keep reading to learn more about club store pellet requirements and other display guidelines that can help you boost foot traffic near your products in the club store.

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choosing the right material for your retail display

Choosing the Right Material for Your Retail Displays

Point of purchase (POP) displays are an excellent way to help brands encourage impulse buys, introduce new products and increase sales. Designing an effective display involves many decisions. One of the critical initial choices is choosing which materials you’ll use. A suitable material can be the difference between a successful campaign and one that misses the mark. After all, each option contributes to branding and the impressions consumers have towards your products. The construction can also determine how long your display will last in stores.

Choosing the right material for your display is critical. Here are a few factors to consider in your selection.

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Average Retail Shelf Height

Shelf height is one of the most important considerations when setting up display fixtures in a retail establishment. It plays a crucial role in shaping the customer experience. The wrong height can make the experience feel massive and less shopper-friendly or too confining and claustrophobic. And if the fixtures are too high, shorter customers can have a hard time reaching the top shelf of the display.

Retail display height also impacts product placement. As the saying goes, eye level is buy level. You want to ensure the items you’re trying to promote and sell the most are in the most visible, convenient location for your customers.

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permanent vs temporary retail displays

Permanent vs. Temporary Retail Displays

Once you decide to invest in point-of-purchase (POP) marketing for your product, you need to strategize. How long will your in-store promotions last? How many promotions will you execute each year? What is the best way to ensure your products stand out from the crowd?

Your answers to these questions will determine whether to focus on permanent or temporary displays. Your strategy might combine long-term and short-term POP promotions or straddle the line with semi-permanent merchandisers. Let’s weigh the benefits of temporary versus permanent POP displays to help you decide.

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How to Create the Perfect Holiday Retail Display for Your Products

How to Create the Perfect Holiday Retail Display for Your Products

The winter holiday season is an excellent opportunity for stores to facilitate retail engagement through increased purchases. Creating innovative and attention-grabbing holiday retail displays can help you advertise and sell more seasonal products. Strategic visual merchandising can go a long way in taking advantage of the profitability of holiday sales and offerings.

With a variety of retail holiday display ideas available, you will find ones that fit your budgetary needs and your marketing objectives. Learn more about the best holiday store display ideas to showcase your brand and optimize your business.
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Food & Beverage Webinar

Win at Retail Webinar: Food & Beverage 2021

Our next Win at Retail webinar is coming up.  Join us as we dive into the Food and Beverage categories.  We will evaluate the innovations that are driving successful trends at retail.  The Great Northern Instore team has captured food and beverage activations in retail across the nation, and we will bring you the latest insights to help you develop your next winning instore program.

Join us for our insightful webinar:

  • Thursday, June 24th at 1:00PM CST
  • Tuesday, June 29th at 1:00PM CST

Click here to register for one of these sessions!

We look forward to helping you win at retail!

What Does POG Stand For In Retail?

What Does POG Stand for in Retail?

With e-commerce on the rise, creating an impactful and compelling shopping experience is crucial to the success of any brick-and-mortar retailer. Yet, this requires a lot of forethought. From deciding the footpath customers should take to determining where product displays should go, optimizing the use of your retail space is not always easy. That’s where the POG can help.

POG stands for “planograms.” This visual retail merchandising tool helps retailers optimize the placement of products on their shelves. The ideal value of planograms is planning how to effectively use the physical space at your disposal, steer your shoppers, and ultimately increase customer purchases.

Read on to learn more about a POG and how it’s used in retail merchandising.

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Great Expectations

Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

How can we exceed your expectations?