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Shopper marketing strategies are highly effective tactics that differentiate products on store shelves and increase sales and loyalty. These tactics succeed due to shopper insights — a comprehensive understanding of the motivation behind a customer’s actions.

Learn more about shopper insights, what they can do for your business and how to find and apply them in this guide. You’ll also get valuable information about common challenges that hinder the research process and some examples of shopper insights from Great Northern Instore.

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Point-of-purchase displays can be an effective marketing strategy for product manufacturers and advertisers nationwide. When customers enter stores and see well-designed displays with attractive products, they are more likely to want to purchase those items and return for more. POP displays can increase sales while being a great advertising tool for your business.

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Great Northern Instore is proud to announce that we have been awarded 6 OMA Awards this year, including the prestigious Display of the Year award.
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Omnichannel marketing integrates the various physical and digital channels organizations use to interact with customers. This integration creates a consistent brand experience and offers more opportunities for customer fulfillment. For example, an omnichannel marketing strategy could give customers the ability to purchase a product online, in-store or both.

An omnichannel approach to marketing lets customers engage with brands on their terms, increasing customer satisfaction. Organizations can improve business by giving customers numerous options to interact with a brand. Today’s customers expect companies to offer multiple purchase options. Businesses lose 10-30% of potential sales when they can not do this.

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Have you landed a partnership with a retailer to feature your products? Securing retail space is a major milestone in the evolution of your brand. Once you have celebrated, it is time to focus on retail displays. These are the in-store, physical structures you will use to present and promote your brand’s offerings in a way that appeals to relevant audiences and encourages them to buy.

If this sounds like a daunting task, do not worry — there are display manufacturers who work with you to launch a retail display campaign program.

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Getting a major retailer to sell your products is a massive achievement for any business. It gives your brand the credibility and exposure that selling direct-to-consumer cannot always offer. However, before getting your company’s products into the hands of shoppers, you will need to get them into the doors of retailers.

But how do you convince a retail store to distribute your company’s products, and how do you entice prospective customers to buy your products once they are available in-store? The answer to these questions is simple — excellent marketing.

Keep reading to maximize your company’s retail potential by learning how to market your product to retailers.

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Retail is exceptionally competitive. Consumers have more shopping choices than ever before — hundreds of competitors offer the products they want. Visual merchandising and product displays attract customers to items, encouraging them to enter your store and make a purchase.

When designing grocery store displays, you must consider every element — from products to lighting and store layout. So how do you get people to engage? We have a few supermarket merchandising tips to help you get started. Read More…

As Gen Z ages into adulthood, they hold more buying power and cannot be ignored. Companies have spent considerable time marketing to millennials, but there is a new generation entering stores with their unique shopping habits and mindsets. Of course, while many retailers will want to continue to attract other generations, it is vital to be aware of the trends that will bring in Gen Z shoppers because they are the future and will continue to grow into a larger market segment. Ready to update your strategies for Gen Z and retail? Here is everything you need to know. Read More…

In-store merchandising displays are essential for your brand to advertise to customers and encourage them to make a purchase. While many marketing efforts happen outside the store, they do not stop once a shopper enters a store. Unique displays and signage are crucial to catching consumers’ eyes and directing them to learn more about your product and potentially purchase it.

You can enhance your brand’s in-store merchandising campaigns by including digital signage. Digital signage is an excellent addition to your marketing and advertising campaigns. It adds an innovative way to display information about your product while intriguing consumers.

Learn why digital signage is essential and how it benefits your in-store marketing strategy.

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Visual merchandising is a marketing tactic used in retail stores. It involves optimizing the store environment (layout, color, lighting, product presentation and technology) in ways that are attractive to customers. The purpose of visual merchandising is to increase sales.

Although visual merchandising is relatively straightforward as a marketing practice, it involves several components of a store’s presentation and includes many design and display strategies for attracting attention to merchandise. Visual merchandising is a collective term for all these strategies that engage shoppers. Learn about the techniques that allow a merchandiser to accentuate the best features of a product in a visually appealing way. Read More…