News

Great Northern has partnered with the Path to Purchase Institute for the fifth consecutive year to explore the latest trends in physical retail shopping.

This collaboration began during the COVID-19 pandemic, a time when e-commerce was booming and uncertainty loomed over the future of physical stores. As the pandemic receded into the past, shoppers returned to brick-and-mortar stores, but their behaviors have evolved.

Our 2025 survey aimed to further capture these changes, focusing on shopping habits and the factors driving in-store visits. The primary reason for visiting physical stores remains the ability to see and interact with products firsthand, whether selecting groceries or home furnishings.

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Great Northern Instore is proud to announce that we have been awarded 9 OMA Awards this year, including the prestigious Display of the Year award.
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While the COVID-19 pandemic increased online sales, customers still enjoy a physical shopping experience. Today’s consumers favor instant gratification. In-person experiences allow them to try a product and walk out with it immediately, making in-store shopping more attractive and engaging.

Businesses that leverage innovative digital displays in retail can increase sales, boost the customer experience and build brand loyalty. Learn about the latest visual merchandising trends and how to use them to showcase your products in the best light.

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Whether your business is big or small, implementing marketing displays in your building or other locations is essential for exposing your brand and getting customers’ attention. The visual elements of your business are an essential part of being successful.

Displays and signage are nearly everywhere in your community, from passing by storefronts to displays in the middle of buildings. If your business is looking for a highly effective marketing solution, try using a POP standee display.

Learn more about why this type of signage is so helpful for your business and how you can customize these standee displays to work for your company or product below.

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Retailers strategically plan aisle arrangements, signage and product placement to guide customers through their stores. Space management in retail revolves around optimizing store layout to enhance the shopping experience and boost sales. It includes deciding which products go where, how to display items to attract attention and how much shelf space each item gets.

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Struggling to make your products shine in a crowded marketplace? The key to standing out might be simpler than you think — sample boards. These versatile tools are a game-changer for your marketing strategy.

How can they help you captivate your audience and streamline your sales process? If you are wondering how to present your products more effectively or enhance client engagement, we are here to help.

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Shopper marketing strategies are highly effective tactics that differentiate products on store shelves and increase sales and loyalty. These tactics succeed due to shopper insights — a comprehensive understanding of the motivation behind a customer’s actions.

Learn more about shopper insights, what they can do for your business and how to find and apply them in this guide. You’ll also get valuable information about common challenges that hinder the research process and some examples of shopper insights from Great Northern Instore.

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Point-of-purchase displays can be an effective marketing strategy for product manufacturers and advertisers nationwide. When customers enter stores and see well-designed displays with attractive products, they are more likely to want to purchase those items and return for more. POP displays can increase sales while being a great advertising tool for your business.

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Great Northern Instore is proud to announce that we have been awarded 6 OMA Awards this year, including the prestigious Display of the Year award.
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Omnichannel marketing integrates the various physical and digital channels organizations use to interact with customers. This integration creates a consistent brand experience and offers more opportunities for customer fulfillment. For example, an omnichannel marketing strategy could give customers the ability to purchase a product online, in-store or both.

An omnichannel approach to marketing lets customers engage with brands on their terms, increasing customer satisfaction. Organizations can improve business by giving customers numerous options to interact with a brand. Today’s customers expect companies to offer multiple purchase options. Businesses lose 10-30% of potential sales when they can not do this.

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