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Great Insights – Consultative, understanding retail and the shopper
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Explore Examples of Our Point of Purchase Displays
POP displays and fixtures can be used in several strategic locations in a store, and commonly found near the checkout areas. In addition to countertop and checkout aisle stands, these solutions can come in the form of dump bins, pallet displays or retail end cap displays.
Consumer Electronics Insights
View our insights from Great Northern Instore’s store audits focused on the consumer electronics industry.View this Webinar
PEPSI: SAY IT WITH PEPSI EMOJI
Created 163,000 retail displays featuring emoji-clad Pepsi bottles targeted to top retailers
The campaign is the largest promotional launch ever by Pepsi
Benefits of Choosing a Great POP Display
Point of purchase sales can have some hefty business benefits that lead to direct bottom-line results. Want to see your profits rise and your brand recognition grow?
Here’s how a custom POP display can help:
When a customer enters a store, an overwhelming number of products and branded items fight for their attention. Shoppers generally have a specific item in mind when they browse an aisle — and if they’re not already familiar with your brand, you will need something to set you apart. A POP display will put your product in front of the shopper, vastly increasing the chance of the shopper noticing and choosing your item. As a bonus, POP displays make it easier than ever to grab your product and add it to the cart, giving you a leg up on the competition at the point of purchase.
Retail point of purchase displays provide an avenue to add extra messaging to your product. You can use this space to inform consumers about your product’s value, promote a current special offer or highlight what makes your brand unique.
Point of purchase displays are hard to miss, even for the busy shopper. Displays are a powerful way to put your brand at the forefront of customers’ minds. The more familiar they are with your logo and imaging, the more likely they’ll be to choose your product over a competitor’s.
Where to Use a Point of Purchase Display
Great Northern Instore can design merchandising displays that are flexible for use throughout a store: PDQ trays for the endcaps, designs to affix to endcaps for cross-promotions, floorstands, pallet displays and spanners for open spaces, or category solutions for use on aisle shelves. The flexibility of POP displays means they can be used virtually anywhere in a store, maximizing reach and increasing your sales potential.
other available display types:
Great Northern Instore offers an expansive list of display types. Each type offers a unique benefit to brands who want to draw customers to their products. Custom retail floor displays showcase hot-off-the-press items, while retail signage directs customers to where your products are merchandised. Other types like end caps can be strategically designed to highlight a seasonal product and enhance your brand awareness.Contact Us
“Great Northern is adept at interpreting shopper insights so we get better metrics for our in-store promotions.”- Great Northern Instore customer, Toy Manufacturer