Your Trusted Source For Retail Display Racks

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Custom pallet display rack for beverages

Great Northern Instore is an industry leader in providing
customized display solutions, such as metal display racks,
to help you optimize your retail sales.

Our team works closely with your business to create
complete solutions that meet all your merchandising needs
and sell more products in retail locations.

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What Is A Display Rack Stand?

A rack display is an economical unit that can hold product on wire pegs or on shelves. These minimalistic displays often consist of metal and wire for a sleek, streamlined design. Wire-frame or metal display racks are for permanent use in retail environments, where the display will be used for over one year and be regularly restocked. Bold signage can also be attached to command the shopper’s attention, making your brand stand-out.

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“Great Northern is adept at interpreting shopper insights so we get better metrics for our in-store promotions.”

- Toy Manufacturer
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Over 100 Industry Awards

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Why Choose Display Racks?

Store fixtures, displays and racks are essential for grabbing the attention of potential customers. These presentations get your products in front of shoppers and entice them to make quick decisions to add your products to their shopping carts. In the future, these impulse purchases could lead to long-lasting customer loyalty.

Metal racks offer a sleek and stylish appearance to complement your brand and positively impact shoppers. We offer metal racks that can be folded for easy storage or placed on locking wheels for easy movement around the retail area so that you can find the best spot to guarantee sales.

Our display rack stands offer countless distinct benefits over other display styles, including:

Great Northern Instore’s experienced engineers and designers ensure your permanent wire rack is durable enough to withstand the demanding retail environment for years. These racks are easy to adjust and redress, so you can change their messaging or signage along with your marketing campaigns.

A Sneak Peek At Our Production Process

wire rack candy display

At Great Northern Inhouse, all our display racks are designed by our experienced staff. They can be manufactured in our Illinois facility domestically to meet your retail timelines. Great Northern has long term overseas relationships for projects that have longer timelines. We employ over 80 designers and engineers, who help us develop your displays from initial ideas into detailed designs that we can then produce. In our world-class manufacturing facility, we craft your custom display from scratch and package it up for sending.

We can ship your custom metal rack display disassembled for lower shipping rates and in-store setup, or we can set it up and ship it to your retail location pre-assembled and pre-stocked.

Doing everything in-house allows our project management team to closely oversee the whole process. We can carefully monitor production and ensure your display is high quality, on time and always within your budget.


wire rack candy display

Other Available Display Types

Great Northern Instore offers an expansive list of display types. Each type offers a unique benefit to brands who want to draw customers to their products. Custom retail floor displays showcase hot-off-the-press items, while retail signage directs customers to where your products are merchandised. Other types like end caps can be strategically designed to highlight a seasonal product and enhance your brand awareness.

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Shopper Insights


Spring and Home Improvement

As we focus on this $425 billion industry, we provide viewers with an overview of the home improvement leaders such as The Home Depot, Lowe’s, Ace, True Value and others.

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tamko heritage folding rack

Success Stories

Pepsi: Say It With Pepsi Emoji

  • Created 163,000 retail displays featuring emoji-clad Pepsi bottles targeted to top retailers
  • Developed four merchandisers (two floor displays and two dump bin configurations)
  • Displays were engineered for mass, drug, grocery and C store channels and designed for enhanced product visibility
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Pepsi dump bin display
permanent retail displays

Contact Us Today

When you work with Great Northern Instore to create custom retail display racks, you get a partner ready to help you overcome all your retail challenges. Our team will help you design the perfect displays for your products to maximize your retail success. They are designed to meet your specific product needs and fit the retail environment for success. Get in touch to find out more and start today.

Great Expectations

Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

How can we exceed your expectations?