3M Meijer Filtrete POG
Objective:
- Create innovative merchandising system that would stand out in a mass merchant store
- Clearly communicate benefits to the shopper, making the product line easy to shop
What We Did:
- Developed a merchandising system with clean graphics, bright colors, and shopper-friendly language to help distinguish product lines and communicate selling points
- Used 3D visual elements to grab and maintain the shopper’s attention
- Provided stores with clear set-up instructions for maximum compliance
Results
- Matched shopper insights with merchandiser needs to overcome buying hurdles in store.
- Sales in this category are reaching record setting levels.
