OMA Bronze Award
We partnered with Hasbro to transform the Walmart toy aisle into a bold, collector-driven destination, bringing multiple iconic brands together into one cohesive, high-impact retail experience.
Program Objective
The goal was to unify a wide range of Hasbro brands, spanning action figures, collectibles, and vehicles, into a single, easy-to-shop destination that appeals to both collectors and everyday shoppers.
The display needed to stand out in a visually crowded environment, organize diverse assortments without overwhelming the shopper, and highlight premium products in a way that elevates their perceived value.
At the same time, it had to work within Walmart’s existing fixtures, install efficiently, and support frequent assortment changes, all while delivering a premium “wow” experience on a cost-conscious budget.
The Work
The solution focused on enhancing existing retail fixtures with layered merchandising elements that add depth, storytelling, and flexibility.
Oversized headers and bold character cutouts create strong visibility from across the aisle, instantly signaling a collector-focused destination. Clear acrylic display cases were integrated to showcase premium figures, protecting the product while reinforcing a higher-end look and feel.
The layout was designed to support multiple brands, including Transformers, G.I. Joe, Marvel, and Star Wars, while maintaining clear visual separation and organization. A mix of peg and shelf merchandising accommodates different package types and price points.
To extend engagement, QR codes were incorporated, connecting shoppers to additional digital content and experiences beyond the shelf.
All elements were built to integrate seamlessly into Walmart’s modular system, keeping execution simple while maximizing in-store impact.
The Results
The program delivered a highly engaging retail experience, increasing shopper dwell time and encouraging exploration across multiple brands.
Premium display elements helped elevate collector items, while the flexible structure allowed for ongoing assortment updates, keeping the display relevant throughout the program.
Strong performance was further supported by the efficient, cost-conscious build, which exceeded ROI expectations. Retail teams benefited from the system’s easy integration with existing fixtures, ensuring smooth execution without added complexity.
Overall, the program successfully transformed a traditional toy aisle into a dynamic, collector-focused destination, strengthening brand storytelling, improving shoppability, and delivering a standout experience for both casual shoppers and dedicated fans.
If you want your display to drive sales and tell a story, get in touch with us today!
