OMA Silver Award
We partnered with Starface to bring its playful, design-forward brand into Target with a vibrant display system that transforms everyday skincare into a bold, engaging retail moment.
Program Objective
The goal was to translate Starface’s signature look, bold colors, playful patterns, and distinctive beveled edges, into cost-effective, temporary retail displays that elevate brand presence at Target.
Both the end cap and side cap needed to meet strict size specifications, remain easy for store teams to execute, and clearly showcase the product lineup in a fun, approachable way.
Ultimately, the objective was to create a cohesive display system that feels premium and visually dynamic, while keeping construction efficient and scalable for retail rollout.
The Work
The design centered on rounded forms that reflect Starface’s signature aesthetic. Instead of relying on complex structural curves, graphic treatments were used to simulate softened edges, delivering the look without added cost or complexity.
Cubbies were created for each product, providing clearly defined spaces that keep the display organized and easy to shop. Bold exterior colors paired with playful interior patterns add depth and energy, giving the display a high-impact, premium feel.
Lithographic printing enhances color vibrancy, while the streamlined corrugated structure ensures efficient manufacturing, fulfillment, and in-store execution.
A cohesive “family look” was developed across both the end cap and side cap, creating a consistent and recognizable brand presence at retail.
The Results
The displays delivered strong product lift and received positive feedback from both Starface and Target. Their ease of execution led to a high rate of in-store compliance, ensuring consistent presentation across locations.
The bold, playful design also gained traction beyond the aisle, with shoppers sharing the displays online, helping increase brand awareness in the retail space.
The success of this program has influenced future Starface retail initiatives, with the design approach serving as inspiration for ongoing display development.
