OMA Silver Award
We partnered with ZBiotics to support its transition from a fast-growing direct-to-consumer brand into brick-and-mortar retail with a bold, modern floor display built to stand out in highly competitive store environments.
Program Objective
After gaining momentum as a direct-to-consumer brand starting in 2019, ZBiotics identified brick-and-mortar expansion as a strategic priority in early 2024. Entering convenience and liquor channels introduced a clear challenge: winning attention in crowded aisles where space is limited and visual competition is high.
The objective was straightforward: create a compact, modern floor display that commands attention while preserving valuable floor space. The solution needed to be flexible, high-impact, and impossible to ignore.
The Work
Our team engineered a slim, high-impact metal floor stand designed specifically for tight retail footprints. The structure balances durability and flexibility through modular, adjustable shelving that accommodates multiple SKUs and evolving product formats.
At eye level, oversized graphics and product-defining messaging immediately capture attention. Super-sized imagery amplifies brand presence, while icon-driven communication distills the brand’s story into a clear, three-step process, ideal for fast-paced retail environments. Interchangeable graphic panels allow for easy messaging updates without replacing the fixture, extending program life, and maximizing ROI.
Visually, the execution is bold and unmistakable. A vibrant orange backdrop makes the black packaging pop, clean lines and neutral gray framing reinforce ZBiotics’ modern, science-forward aesthetic, and a precision laser-cut logo integrated into the base elevates the unit from functional to premium.
The Results
The display delivered standout visibility while maintaining a minimal footprint, meeting a critical requirement for convenience and alcohol channels. Performance met expectations and validated the effectiveness of pairing smart engineering with bold branding.
More importantly, the floor stand became the foundation of a scalable merchandising system. When paired with coordinated counter units, it creates a cohesive retail family that adapts seamlessly across store formats.
What began as a single display evolved into a consistent, recognizable in-store presence, supporting ZBiotics’ retail expansion and strengthening its transition from direct-to-consumer disruptor to brick-and-mortar brand.
If you want your display to drive sales and tell a story, get in touch with us today!
