Shopper Insights

What Works Best at Retail?

Our team consists of creative experts who bring a wealth of knowledge about shopper insights including the beliefs, attitudes, and motivators that drive purchase decisions at retail and also influence future online purchases. Sophisticated tools are used to understand the current trends, macroeconomics, and the retail industry. These insights fuel our creative ideation.

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Thought Leadership

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Win at Retail webinar series

Our bi-monthly webinar program discusses specific, actionable, in-store insights for targeted retail categories.  The content is drawn from retail audits performed nationally by the Great Northern Instore team – providing many examples of recent activations.

View Upcoming and Recorded Webinars
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Win at Retail whitepaper series

We continue to explore the latest questions affecting the retail landscape such as how Millennials influence and shop, as well as their buying preferences. We also explore trends in specific retail categories to complement our ongoing webinar series.

Access Whitepapers and Research

Our Process

Insights Process Tools


Execute with Confidence

As part of the collaborative process, the Instore team uses 3M’s VAS software to visually show where the shopper’s eye moves and the areas of the display that are most impactful.

Designs can be tested and evaluated in the ideation stage before display production. This valuable data earned Great Northern Instore ‘Vendor-approved’ status at Sam’s Club Stores and development of their new Style Guide.

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Track Instore Execution in the Palm of your Hand

Get real time information on the status of your instore execution through the Instore Vision App. Collect data in the field to determine compliance and successful implementation of retail programs.

Learn more about the Vision App
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Find out how we can exceed your expectations

We welcome new challenges and continue to provide innovative solutions to the packaging and instore industries.