Objective:
- Create a compelling display that engages consumers in the Post it® brand
- Must be able to accommodate multiple store formats within the same design
What We Did:
- Used shopper insights to identify themes and colors that would stand out to shoppers
- Capitalized on these insights to create a disruptive, eye-catching display that attracted customers to the endcap
- Provided stores with pre-assembled kits with product placement diagrams to ensure compliance across all stores
Results:
- This display has been recognized internally at Staples as “Best in Class”
- A solution where design and creativity met with insights to drive the success at shelf
