Evan Williams Bourbon Floor Stand

Objective:

Create a premium looking trophy case like display that contains baseball product to promote Evan Williams Bourbon as the “Official Bourbon of Major League Baseball’s World Series”
Showcase the brand locally (Cincinnati, Kansas City, etc.) as well as promote the World Series in other markets

What We Did:

Created a stop-in-your-tracks display case that caught customers attention and drew them in from several feet away
Used materials that capture the premium look and feel while maintaining strength and cost-effectiveness

Results:

Reports show an execution rate of 100% in store, with no reported shipping issues
Heaven Hill is planning a similar promotion again next year

Great Expectations

Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

How can we exceed your expectations?