Objective:
- Create an endcap that showcased their mice and keyboards during the Back to School season
- Had to hold a lot of product with both hanging and shelved options
What we did:
- Utilized Logitech’s new brand colors to create vivid, high impact graphics that attracted the customer to the display
- The display was shoppable on all three sides for maximum product visibility and storage
Results:
- After only two weeks into the promotion, 70% of the product was sold
- Meijer’s is looking to do a similar display with Logitech for Back to School 2017
