Pinnacle EVOO Launch Floor Displays

Objective: Wishbone Display

  • Create an impactful display that helped build trial and brand awareness for new product lines and a new bottle design
  • Had to fit requirements of the grocery retail chain and have an in-store life span of up to 30 days

What we did:

  • Utilized the new shape to create a larger than life display that brought the execution to life and commanded attention in aisle
  • Graphics made sure to call out the familiar components of the brand to attract loyal brand followers to the new offerings

Results:

  • Displays were sent completely assembled and filled with product for easy execution and resulted in excellent placement percentages
  • Pinnacle quickly re-ordered the display for a second round of executions so the launch momentum could be accelerated

Great Expectations

Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

How can we exceed your expectations?