3M Staples Gumball Endcap


  • Create a compelling display that engages consumers in the Post it® brand
  • Must be able to accommodate multiple store formats within the same design

What We Did:

  • Used shopper insights to identify themes and colors that would stand out to shoppers
  • Capitalized on these insights to create a disruptive, eye-catching display that attracted customers to the endcap
  • Provided stores with pre-assembled kits with product placement diagrams to ensure compliance across all stores


  • This display has been recognized internally at Staples as “Best in Class”
  • A solution where design and creativity met with insights to drive the success at shelf

Great Expectations

Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

How can we exceed your expectations?