3M Staples Gumball Endcap

Objective:

• Create a compelling display that engages consumers in the Post it® brand
• Must be able to accommodate multiple store formats within the same design

What We Did:

• Used shopper insights to identify themes and colors that would stand out to shoppers
• Capitalized on these insights to create a disruptive, eye-catching display that attracted customers to the endcap
• Provided stores with pre-assembled kits with product placement diagrams to ensure compliance across all stores

Results:

• This display has been recognized internally at Staples as “Best in Class”
• A solution where design and creativity met with insights to drive the success at shelf