3M Walmart Command™ MC Hammer Display

Objective:

  • Promote the Command™ brand and product consideration at shelf
  • Bring the MC Hammer marketing campaign in store through off-shelf displays that both excited retailers to gain placement and connected with shoppers to drive sales

What We Did:

  • Incorporated MC Hammer himself in an eye-catching manner to attract customers and communicate the Command™ product abilities
  • Provided a 100% turn-key solution to the customer and the retailer by supplying the complete display pre-assembled for quick-set at store level

Results:

  • Retailers were excited to purchase displays that linked to the nationwide campaign
  • Increasing sales and campaign buzz demonstrated the power merchandising has to amplify the broader marketing campaign

Great Expectations

Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

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