Objective:
- Promote the Command™ brand and product consideration at shelf
- Bring the MC Hammer marketing campaign in store through off-shelf displays that both excited retailers to gain placement and connected with shoppers to drive sales
What We Did:
- Incorporated MC Hammer himself in an eye-catching manner to attract customers and communicate the Command™ product abilities
- Provided a 100% turn-key solution to the customer and the retailer by supplying the complete display pre-assembled for quick-set at store level
Results:
- Retailers were excited to purchase displays that linked to the nationwide campaign
- Increasing sales and campaign buzz demonstrated the power merchandising has to amplify the broader marketing campaign
