OMA Silver Award
We partnered with Logitech to create a premium, high-impact display that transforms keyboards and mics into a cohesive, interactive destination within a busy Office Depot environment.
Program Objective
The goal was to design a display that grabs attention from multiple angles while simplifying a complex product category. Instead of blending into the shelf, the unit needed to create a clear, premium brand moment that drives engagement and trial.
The display needed to attract shoppers from a distance, educate them through live demo products, and withstand heavy daily interaction over a full one-year lifecycle. Durability, visual clarity, and long-term performance were essential.
At the same time, the unit had to support a mixed assortment of keyboards and mice while maintaining a clean, organized presentation as inventory changed. Shipping fully assembled with product added complexity, requiring thoughtful packaging engineering to ensure damage-free delivery and minimal in-store setup.
Ultimately, the goal was to deliver a permanent-quality display on a temporary budget, driving retail impact without increasing store labor or operational complexity.
The Work
The final design balances premium aesthetics with real-world performance. The structure combines corrugate with Excellent Board, a durable, paper-based material selected for its strength, longevity, and refined finish.
To elevate the visual impact, a silver polyester foil was applied to key elements, creating a metallic look without the cost or recyclability challenges of true metal. Integrated motion-activated LED lighting brought the display to life, engaging shoppers while conserving battery life.
The display was engineered to ship fully assembled with product preloaded, requiring precise coordination across merchandising, packaging protection, and palletization. This approach ensured consistent execution while minimizing setup time in-store.
Every detail, from materials to lighting, was driven by durability, scalability, and shopper engagement, resulting in a system built to perform reliably in a demanding retail environment.
The Results
The display delivered strong results right out of the gate, with back-to-school sales exceeding expectations and driving multiple replenishments.
Its success led to a program rerun with updated products and messaging; an outcome reserved for top-performing displays. Even more impressive, units remained in-store for nearly 14 months, supporting 12+ product turns and exceeding ROI goals.
Throughout that time, the display held up in a high-traffic environment, maintaining both its structure and premium look.
Overall, the program transformed a complex category into an easy-to-shop, engaging experience, boosting visibility, driving trial, and proving its value through continued investment.
If you want your display to drive sales and tell a story, get in touch with us today!
