OMA Gold Award
We partnered with Talking Rain to bring the energy of March Madness to retail, creating a bold, modular display for Sparkling Ice that celebrates flavor while driving visibility during a high-impact seasonal moment.
Program Objective
The goal was to support Sparkling Ice’s “Full Flavor” campaign with a display that reinforces its zero-sugar proposition in a fun, relevant way tied to NCAA basketball.
The display needed to highlight the brand’s bold flavors while flexing across different pallet configurations to meet demand. It also had to capture attention in-store, connect with fans of the sport, and create a memorable, engaging retail moment during a highly competitive promotional window.
The Work
From the start, the basketball hoop was a must-have visual element. It became the centerpiece of the display, instantly signaling the March Madness connection and drawing shoppers in.
To balance impact with efficiency, a PETG hoop net with second-surface printing was used to create a realistic, see-through effect without adding unnecessary cost. The hoop and backboard anchor a three-sided display, delivering bold messaging and vibrant visuals that bring the “full flavor” story to life.
Designed to flank one or two pallets, the structure subtly evokes the feel of a basketball court, pulling shoppers into the experience. A raised scoreboard topper completes the build, standing above the product and reinforcing the message that flavor wins over sugar.
The Results
The display delivered strong impact at retail, capturing shopper attention with its bright visuals and thematic design, so much so that it extended beyond the aisle and onto social media.
Retailers embraced the flexible setup, leading to high execution rates and consistent in-store presence. The program’s success also set the stage for future innovation, with Talking Rain using this concept as the foundation for its 2026 March Madness display.
What started as a seasonal execution became a scalable platform, combining bold design, flexibility, and shopper engagement to drive continued retail momentum.
If you want your display to drive sales and tell a story, get in touch with us today!
