OMA Budget Award
We partnered with Mars Wrigley to create a fast, high-impact merchandising solution designed specifically for the theater channel, bringing together iconic brands and blockbuster movie moments to drive impulse candy sales.
Program Objective
The goal was to develop a family of compact, budget-friendly displays for AMC theaters that could support major film releases while increasing candy purchases.
These displays needed to work in fast-paced concession environments where speed, simplicity, and visibility are critical. With limited space and high traffic, the solution had to be easy to place, quick to stock, and instantly attention-grabbing, without disrupting theater operations.
Rather than relying on complex features, the objective was to let the strength of M&M’s®, Skittles®, and movie partnerships do the heavy lifting, using bold visuals and clear product presentation to convert traffic into sales.
The Work
The solution was built around a one-piece, machine-glued structure designed for fast, intuitive execution. With no assembly required, theater staff could quickly place and stock the displays with minimal effort.
A slim footprint allows for placement in high-traffic concession areas, while pegged and shelf-ready packaging maximizes product density. Each version is customized with movie-specific graphics and bold brand colors, ensuring strong visual relevance for each release.
Material use was intentionally efficient, lightweight, durable for short-term use, and produced using recycled content to support sustainability goals without increasing cost.
By standardizing the structure and rotating graphics, Mars Wrigley was able to scale the program across multiple movie launches quickly and effectively.
The Results
The program was successfully executed across multiple film releases in 2025, driving strong impulse engagement in a high-volume retail environment.
Its simple, one-piece design led to excellent compliance, with theater teams able to deploy and maintain displays quickly and consistently. Despite the streamlined build, the combination of iconic brands and movie tie-ins delivered strong stopping power and shopper engagement.
The program’s success has led to continued investment, with expanded placements and additional movie launches planned for 2026.
Overall, the display proved that in fast-paced retail channels, smart, efficient design paired with strong branding can outperform more complex solutions, delivering real results at scale.
If you want your display to drive sales and tell a story, get in touch with us today!
