OMA Bronze Award
We achieved great success during our work with Dr. Squatch. We partnered with them to design a show-stopping Marvel-themed end cap for Walmart.
Program Objective
This display needed to pack a punch with Marvel themed bar soap SKUs showcased in a dedicated column alongside core Dr. Squatch bar soap products. The target audience was as broad—Marvel enthusiasts of all ages, die-hard Dr. Squatch fans, and anyone who loves great-smelling bar soap and iconic superheroes.
Dr. Squatch wanted this display to leap off the shelves with bold colors, playful elements, and fun character-driven designs that celebrated the epic Marvel collaboration. The goal was to create an eye-catching merchandiser with dynamic shapes and heroic energy while seamlessly blending Marvel’s iconic branding with Dr. Squatch’s unique identity. The result? A vibrant, cohesive, and unforgettable display that thrilled fans, captured attention, and united two legendary brands in style.
The Work
Budget constraints and a two-month retail lifespan inspired the use of temporary substrates for the display structure. A “drop-in” style structure was developed for this Walmart end cap activation to facilitate in-store execution and provide a customized environment for brand messaging and merchandising Dr. Squatch’s Marvel-themed bar soap.
The display’s design, featuring angled and stair-stepped shelving, ensures products are highly visible and easily shopped. Shelf lip graphics are color-coordinated with the product packaging to quickly identify scented soap options. Various Marvel action figures are strategically positioned off the display’s surface to further engage passing shoppers and enhance the display’s dramatic graphic presence in-store.
The Results
The Marvel-themed End Cap display was a resounding success, generating an impressive gross revenue of over $9 million. This achievement not only showcased the power of the collaboration between Dr. Squatch and Marvel but also solidified the foundation for their ongoing partnership. Building on the success of this campaign, the collaboration extended to numerous other displays and retailers, further amplifying the reach and impact of both brands.
Sold in over 3,400 Walmart stores, the display made a bold statement in its four-week program duration. Its widespread placement and engaging design captured the attention of diverse audiences, driving sales and brand loyalty. This initiative demonstrated the effectiveness of creative merchandising in elevating customer engagement and set a new standard for future point-of-purchase displays. The results speak volumes: a powerful collaboration, significant retail success, and a testament to the impact of innovative design and strategic partnerships.
If you want your display to drive sales and tell a story, get in touch with us today!
