Great Northern Promotes Jeff Michels to President of Packaging and Instore

Jeff Michels

Great Northern is pleased to announce that Jeff Michels was recently promoted to President of the Packaging and Instore Groups. Michels moves into this newly created role after 14 years as the Packaging Business Unit Manager and a total of 21 years with Great Northern. He will have direct responsibility for Great Northern facilities in Racine, Wis.; Minneapolis, Minn.; and Chippewa Falls, Wis., in addition to his current leadership of the Appleton, Wis. plant.

Read more: https://insights.retailenvironments.org/2019/06/04/great-northern-promotes-michels-to-president/

Two Great Brands Together

With a commitment to help customers succeed at retail, Great Northern is pleased to announce an expansion and growth initiative through the acquisition of United Displaycraft (Chicago, IL), a leader in permanent and interactive displays, effective January 1, 2018. Through this acquisition, Great Northern Instore increases its capabilities and creative expertise to include a full range of temporary, semi-permanent, permanent and interactive retail merchandising solutions.

View the full press release.

 

Great Northern Instore Announces May Instore Excellence Winner

APPLETON, WI., July 1, 2016 – Great Northern Instore is excited to announce that the winner of the May Instore Excellence Award is our Swedesboro location, for their Heaven Hill Burnett’s Summer Sweep Stakes Display.

The Instore Excellence Award is an internal competition between Great Northern Instore creative teams. Creative team designers and engineers are experts in concept development, ensuring creative and practical solutions that fit seamlessly into the retail environment.

The Swedesboro team’s objective was to create a fun and lively co-branded display program that would align the brand with the “More Fun Tour” while generating excitement through four key program initiatives. These include a Customer Retail Sweeps, Custom More Fun Tour Content, Tour Sponsorship and Integration with Key Tour Stop Activations and Local Support.

Swedesboro’s solution was creation of a dimensional, semi assembled Concert Stage that reinforced the various promotional elements and the excitement of a concert event while merchandising cased product. What makes this display different is that this themed display shipped semi assembled allowing for quick assembly at retail. The dimensional concert stage header and Side guitar graphic elements creates a visually engaging program that targets existing and new fans of Burnett’s Vodka

2015 Burnett's Vodka Display

Congratulations Great Northern Instore Swedesboro Team!

Great Northern Instore Announces April Instore Excellence Winner

APPLETON, WI., May 23, 2016 – Great Northern Instore is excited to announce that the winner of the April Instore Excellence Award is our Racine location, for their Pepsi™ Emoji National Launch.

The Instore Excellence Award is an internal competition between Great Northern Instore creative teams. Creative team designers and engineers are experts in concept development, ensuring creative and practical solutions that fit seamlessly into the retail environment.

The Racine team’s objective was to create a family of impactful merchandisers for placement into nationwide retail environments to entice the purchase of Pepsi’s new Emoji covered 20oz bottles.

Four merchandisers were developed for the program- two floor displays and two dump bin configurations. These units were specifically engineered for mass, drug, grocery and “C” store channels. Additionally, all of the designs provide some level of enhanced product visibility. The round floor stand provides 360 degrees of merchandising, while the square dump bin utilizes a clear front panel to improve product awareness and availability.

Pepsi Images

 

Congratulations Great Northern Instore Racine Team!

 

 

 

Great Northern Instore Announces March Instore Excellence Winners

APPLETON, WI., May 10, 2016 – Great Northern Instore is excited to announce the latest Instore Excellence Awards winners. The winners are the Chippewa Falls location for their Zelda™ Best Buy Quarter Pallet for Nintendo®, and the Racine location for their Hot Wheels™ “MAKE IT EPIC” Dump Bin.

The Instore Excellence Award is an internal competition between Great Northern Instore creative teams. Creative team designers and engineers are experts in concept development, ensuring creative and practical solutions that fit seamlessly into the retail environment.

The Chippewa Falls team’s objective was to develop a unique and effective freestanding quarter pallet set for the new Zelda™ Game at Best Buy. By using elements from the game the Chippewa Falls team was able to create a dual sided display with exciting visuals to draw customers in.

Zelda
hotwheels1

 

 

 

 

 

 

 

 

 

 

The Racine team’s objective was to create a high impact merchandising destination to drive impulse purchases of Hot Wheels™ cars, track sets and other track building components. The dramatic oversize track and bold colors of this display create a beacon for the targeted audience. The inclusion of actual track created an additional level of excitement at retail.

Congratulations Great Northern Instore Chippewa Falls and Racine Teams!

Great Northern Instore Sponsors Shopper Marketing Summit

It is early March, and spring is arriving.  A key event that ushers in spring is the Path to Purchase Institute’s Shopper Marketing Summit, taking place March 15 – 17 in New York City.  This year, the focus of the industry gathering is the new age of marketing, where all forms of media are sales channels and all communications have “buy now” capabilities.  All marketing has become linked to shopper marketing.  Shopper centric thinking has to be at the root of all developments, where retailers, brands, and vendors partner to apply insights that will drive traffic and sales.

Great Northern Instore is pleased to sponsor two of the seminar tracks at the Summit:  “Collaboration” on March 16th and “Shopper Marketing Best Practices” on March 17th.  These are topics that fit right in with our shopper marketing approach of converting insights into impactful activations that drive sales instore.  For collaboration, partnering between retailers, brands, and vendors brings the best knowledge and insights together so the best solutions can be successfully executed, driving growth and ROI.  Understanding best practices helps us to improve, enabling us to build innovative and effective processes and solutions that will improve our reach, influence, and results.

We are excited to learn from experts in retail, brands, agencies, and solution providers at the Summit, so we can continue bringing our clients solutions that build business results.

Find out how we can exceed your expectations

We welcome new challenges and continue to provide innovative solutions to the packaging and instore industries.