Heaven Hill Burnett’s Vodka Summer Music Series Display
Objective:
Create a pole topper display that promoted both Burnett’s Vodka and the summer music series
Educate customers on the chance to win VIP tickets
What We Did:
Designed a display that captured the look and feel of a concert, while also housing several cases of Burnett’s Vodka
Utilized eye-catching graphics and display height to attract customer attention from several feet away
Strategically placed in markets where the summer music series was being played
Results:
An increase in Burnett’s Vodka sales and website traffic for the backstage pass contest demonstrated the effectiveness of the display
By keeping the overall design simple, set-up in store was easy and resulted in nearly 100% execution
Great Expectations
Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t.
It’s in our DNA. And it is what our customers have come to expect with Great Northern.