Heaven Hill Burnett’s Vodka Summer Music Series Display

Objective:
- Create a pole topper display that promoted both Burnett’s Vodka and the summer music series
- Educate customers on the chance to win VIP tickets
What We Did:
- Designed a display that captured the look and feel of a concert, while also housing several cases of Burnett’s Vodka
- Utilized eye-catching graphics and display height to attract customer attention from several feet away
- Strategically placed in markets where the summer music series was being played
Results:
- An increase in Burnett’s Vodka sales and website traffic for the backstage pass contest demonstrated the effectiveness of the display
- By keeping the overall design simple, set-up in store was easy and resulted in nearly 100% execution