Logitech Best Buy Canada UE Boom Permanent Display
Objective:
- Design a permanent display that could hold multiple products at a time
- Had to be strong enough to ship fully loaded and last in store for at least one year
What We Did:
- Created a larger-than-life display with a bold shape and built-in shelves that are accessible from both sides
- Due to the length of time the display was projected to be in store, the side graphics were mounted via removable screws to allow updatability
Results:
- Logitech had almost a complete sale through on the first round of product, and their ROI will continue to increase due to the multiple-turn functionality of this display
- Initial rollout was so successful, Best Buy Canada has requested a similar display for fall of 2017