Michael's Back to School Promotion

Objective: 

• Design a merchandising system to hold a wide variety of Back to School products while keeping display costs down
• Set-up of the displays had to be fast, but the displays had to be robust enough to potentially be reused in future seasonal programs

What We Did:

• Utilized a patent-pending QuickSet Hutch display that were engineered to quickly assemble in-store. They unfolded from flat to fully formed in 2 seconds and included a support bar to provide over 50 pounds of holding capacity per shelf
• Chose bright red displays that stood out against their normal interior and maximized space with bold headers

Results:

• This promotion was met with 100% in store compliance
• Sales lift over the previous year’s sales was 68%