Michael's Back to School Promotion

Michael's Back to School Displays


  • Design a merchandising system to hold a wide variety of Back to School products while keeping display costs down
  • Set-up of the displays had to be fast, but the displays had to be robust enough to potentially be reused in future seasonal programs

What We Did:

  • Utilized a patent-pending QuickSet Hutch display that were engineered to quickly assemble in-store. They unfolded from flat to fully formed in 2 seconds and included a support bar to provide over 50 pounds of holding capacity per shelf
  • Chose bright red displays that stood out against their normal interior and maximized space with bold headers


  • This promotion was met with 100% in store compliance
  • Sales lift over the previous year’s sales was 68%

Great Expectations

Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

How can we exceed your expectations?