Mountain Dew NBA POS Displays

Mountain Dew Hanging Signage Scoreboard


  • Develop impactful Mountain Dew/NBA POS for the convenience store channel that reinforced the brand and utilized NBA players and elements
  • Use the concept of “painting the store green” to develop exiting material for all areas of the store including window, cold vault, ceiling, wall, counter and shelf

What We Did:

  • Created two displays
    • Hanging scoreboard with a clear call to action, bright colors and motion activated LED’s
    • A countdown clock, featuring the same graphic elements, was more flexible and could be mounted to the wall or cooler door


  • Audit data pointed to improved impulse sales of the product where the displays were placed at retail
  • The eye-catching graphics and LED’s generated visual excitement, interactive fun and a heightened interest of the brand

Great Expectations

Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

How can we exceed your expectations?