Mountain Dew NBA POS Displays

Objective: 

• Develop impactful Mountain Dew/NBA POS for the convenience store channel that reinforced the brand and utilized NBA players and elements
• Use the concept of “painting the store green” to develop exiting material for all areas of the store including window, cold vault, ceiling, wall, counter and shelf

What We Did:

• Created two displays
  • Hanging scoreboard with a clear call to action, bright colors and motion activated LED’s
  • A countdown clock, featuring the same graphic elements, was more flexible and could be mounted to the wall or cooler door

Results:

• Audit data pointed to improved impulse sales of the product where the displays were placed at retail
• The eye-catching graphics and LED’s generated visual excitement, interactive fun and a heightened interest of the brand