Pepsi NFL Product Wall
Objective:
- Develop a solution that eliminated the time it took to build large format, in-store product stack promotions
- Had to maintain the visual impact of these executions especially when it came to brand and their NFL partnership
What We Did:
- Created a corrugate, freestanding, two-sided wall dressed with stacked product imagery
- The printed wall is cost effective, versatile and executes safely in minutes
Results:
- The wall size could be configured to fit into any setting thus maximizing store placement
- The generic NFL shield could be placed into any region/retailer without being team specific
- Execution happened in minutes, wasn’t disruptive to retail traffic, and maintained its impact factor