Pepsi Superbowl 50 Spanner

Pepsi super bowl bridge display


  • Create an impactful merchandiser for the grocery retail environment that merchandised two product sizes
  • Utilize regional cues for the Northern California area and tie into Pepsi’s Super Bowl sponsorship, which was taking place in San Francisco

What We Did:

  • Developed a two pillar, 8ft tall display that both spanned across and held the product
  • Used iconic Pepsi blue and iconic graphics like the Golden Gate Bridge and the Lombardi trophy to capture shopper’s attention


  • Returns for this execution were excellent, continuing to anniversary the success of Pepsi’s Super Bowl sponsorship
  • The flexibility and modularity of the display enabled strong execution resulting in the ability to capture and convert shoppers

Great Expectations

Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

How can we exceed your expectations?