Pepsi Superbowl 50 Spanner

Objective:

• Create an impactful merchandiser for the grocery retail environment that merchandised two product sizes
• Utilize regional cues for the Northern California area and tie into Pepsi’s Super Bowl sponsorship, which was taking place in San Francisco

What We Did:

• Developed a two pillar, 8ft tall display that both spanned across and held the product
• Used iconic Pepsi blue and iconic graphics like the Golden Gate Bridge and the Lombardi trophy to capture shopper’s attention

Results:

• Returns for this execution were excellent, continuing to anniversary the success of Pepsi’s Super Bowl sponsorship
• The flexibility and modularity of the display enabled strong execution resulting in the ability to capture and convert shoppers