Pinnacle EVOO Launch Floor Displays
Objective:
- Create an impactful display that helped build trial and brand awareness for new product lines and a new bottle design
- Had to fit requirements of the grocery retail chain and have an in-store life span of up to 30 days
What We Did:
- Utilized the new shape to create a larger than life display that brought the execution to life and commanded attention in aisle
- Graphics made sure to call out the familiar components of the brand to attract loyal brand followers to the new offerings
Results:
- Displays were sent completely assembled and filled with product for easy execution and resulted in excellent placement percentages
- Pinnacle quickly re-ordered the display for a second round of executions so the launch momentum could be accelerated