Speck Products Best Buy Back to School Shipper

Objective: 

• Create a temporary display that had the look and feel of a permanent display and attract attention with high end graphics from several feet away
• Must have a demonstration area for the consumer to see and touch the product

What We Did:

• Made a display with a C1S litho label laminated to the entire structure, which gave it a premium look
• The display included tethers for the product to sit on the demo area, giving the consumer the opportunity to touch and feel the product outside of the packaging

Results:

• The retailer has signed up for this display three different times throughout the year
• After the first three weeks of placement, most of the product had already sold through
• Saw a 78% increase in sales