Program Objective
Duracell set out to transform the battery shopping experience by introducing a comprehensive category solution. Their goals included implementing environmentally friendly packaging, improving operational efficiency for retailers, enabling flexible planograms and graphic updates, and reducing SKU complexity. To support these initiatives and elevate the in-store experience, our team developed a custom display system tailored specifically to the updated product line.
The Work
Leveraging our deep expertise, long-standing partnership with Duracell, and extensive knowledge of Walmart’s retail environment, our team designed a quad battery display that delivers both form and function. The new fixture incorporates a roller mat and pusher mechanism to keep inventory front-faced and neatly organized, making it easier for shoppers to quickly find the right product.
The display also reimagines category organization by allocating more facings to the growing lithium coin battery segment. Clean, intuitive shelf layouts guide shoppers directly to the batteries that meet their needs.
The unit was engineered for increased capacity, streamlining restocking efforts. Built-in surplus storage minimizes trips to the backroom, enhancing operational efficiency for store associates.
The Results
The Duracell Lighthouse Quad Battery Display has significantly enhanced the in-store shopping experience by delivering a more engaging, efficient, and intuitive solution for battery shoppers. The fixture’s thoughtful design, featuring improved organization, increased capacity, and shopper-friendly navigation, helped streamline product selection and reduce restocking time, ultimately supporting category growth and operational efficiency.
Our close partnership with Duracell and deep understanding of Walmart’s retail environment were instrumental in bringing this solution to life. As we continue to support this program, we remain committed to delivering tailored, high-impact solutions through flawless execution, responsive service, and a consultative approach grounded in engineering expertise
Looking to elevate your in-store displays with a team who understands retail, delivers precision, and builds lasting value? Get in touch with us today!
